Lifecycle Marketing Strategist
5 days ago
Job Title: Lifecycle Marketing Strategist
Estimated Salary: $120,000 - $180,000 per year
About the Role:
In this dynamic and strategic position, you will lead the development and execution of comprehensive client journey initiatives to enhance engagement, retention, and reactivation. Your expertise in CRM and CDP management will be essential in creating personalized client communications and driving meaningful interactions.
Responsibilities:
- Client Journey Development: Design, execute, and optimize client journeys focusing on seamless onboarding, engagement, retention, and win-back strategies.
- CRM & CDP Management: Oversee the implementation and optimization of CRM platforms (e.g., Braze or Klaviyo) and CDPs to support personalized client communications.
- Data-Driven Strategy & Optimization: Analyze data to assess the effectiveness of lifecycle campaigns, measuring their impact on key metrics such as LTV, churn, and client activation.
- Churn Prevention & Client Recapture: Develop and execute strategies to identify at-risk clients and proactively reduce churn through targeted communications.
Requirements:
- 7+ years of experience in lifecycle marketing, retention strategies, or CRM management, preferably in the fitness, health & wellness, or subscription-based industries.
- Proven expertise with CRM platforms such as Braze or Klaviyo, and familiarity with customer data platforms.
- Demonstrated success in developing and implementing lifecycle marketing strategies that drive increased client engagement and LTV.
- Strong analytical capabilities, with the ability to translate complex data into actionable insights.
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