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Senior Public Relations Account Manager

2 months ago

Milwaukee, Wisconsin, United States Kane Communications Group Full time

Company Overview

Kane Communications Group is a mission-driven agency specializing in public relations, marketing, and branding. We are dedicated to enhancing reputations and fostering corporate responsibility for organizations globally. Our clients approach us with challenges, and our goal is to provide effective solutions.

Our expertise lies in achieving business outcomes through strategic planning grounded in research, community engagement, brand enhancement, digital and traditional marketing, content creation, video production, and internal communications. Visionary leaders rely on Kane for comprehensive services ranging from crisis management and reputation enhancement to integrated marketing strategies and brand evolution.

Position Summary

The Senior Account Manager plays a crucial role in cultivating the relationship between the agency and its clients. Reporting to a Senior Account Director or Vice President, this individual will deliver ongoing support and leadership for client accounts while maintaining a highly responsive service approach in all interactions. A deep understanding of both the clients' and agency's business is essential. This role requires a collaborative team player who communicates effectively with internal teams and possesses a broad knowledge of various communication strategies, including video production, public relations, crisis management, internal communications, advertising, and digital media. The Senior Account Manager will also oversee budget and project management for accounts, ensuring optimal client satisfaction and return on investment.

Key Responsibilities

Before proceeding, ensure this role aligns with your career aspirations. At Kane, the Senior Account Manager is responsible for:

Strategic Planning and Research

  • Develop and present comprehensive, well-researched integrated communication, public relations, and marketing strategies to agency teams and clients.
  • Conduct thorough research and analysis utilizing the Kane Way methodology.
  • Align communication, public relations, branding, and marketing initiatives with broader business goals, ensuring plans are crafted to achieve measurable results for clients.

Project Development and Execution

  • Collect information from clients and collaborate with internal and external partners to create proposals or briefs for new projects or scopes of work.
  • Engage directly with digital or research partners to gather proposals and estimates as needed.
  • Oversee the execution of approved strategies and plans.
  • Work with the account team to implement research and communication strategies.
  • Collaborate with the creative team to formulate brand, marketing, and creative strategies.
  • Provide relevant input and support to all team members, including contractors when necessary.
  • Ensure that scopes of work are executed effectively, assisting with content creation, media outreach, and other daily tasks as required.

Financial Oversight

  • Ensure all projects adhere to budgetary constraints and defined scopes of work.
  • Advise clients on appropriate budget allocations.
  • Provide regular updates on account progress and financial requirements for all assigned clients.
  • Review and manage quotes, estimates, and invoices to maintain budget compliance and profitability.
  • Proactively identify and communicate potential budgetary concerns.

Client Relationship Management

  • Establish and nurture relationships with senior client personnel, focusing on delivering exceptional and proactive customer service.
  • Maintain positive and stable client relations, keeping senior management informed of any potential challenges.

Account Growth and Retention

  • Deliver outstanding service to clients, promptly addressing needs, requests, and changes in direction.
  • Stay informed about best practices in communications, public relations, marketing, and branding, as well as developments in clients' industries to introduce innovative ideas.
  • Set annual growth and retention objectives for each account and collaborate with a direct supervisor to develop actionable plans.
  • Provide monthly financial forecasts for clients to assist in staff bandwidth planning.

Leadership and Accountability

  • Inspire and motivate team members by creating a compelling vision, offering guidance on how they can excel while enhancing their skills and career growth at Kane.
  • Hold team members accountable for delivering high-quality work, providing timely and constructive feedback.

Qualifications

Essential experience and core competencies for this role include:

  • A minimum of seven years of relevant experience in marketing, communications, and/or public relations.
  • At least three years of experience in an agency setting managing client accounts as the primary point of contact while balancing multiple clients simultaneously.
  • Experience in consulting with C-suite executives, recommending public relations, communications, integrated branding, and marketing strategies that address reputation and brand challenges.
  • Preferred experience in media pitching with established media contacts.
  • Proven ability to delegate tasks effectively and accurately assess and review the work of others.
  • Ability to present examples of strategic, integrated branding, marketing, and public relations plans or findings reports with actionable recommendations for clients.
  • A passion for social change initiatives, corporate communications, and the integration of brand research and digital marketing into public relations efforts.
  • Strong interpersonal skills with experience in managing entry-level staff.

Benefits

Kane is committed to enhancing and expanding benefits year after year. As a growing organization, we provide an environment rich with opportunities for career advancement.

Current compensation and benefits for this position include:

  • Salary aligned with years of experience.
  • Performance-based bonuses and incentives.
  • Paid time off and vacation.
  • Flexible work environment.
  • Retirement savings plan.
  • Health, dental, and vision insurance.
  • Accident and critical illness coverage.
  • Parking allowance.
  • Onsite fitness facilities and employee lounge.
  • Complimentary office snacks.
  • Numerous networking opportunities.
  • Team-building activities.