Machine Learning Engineer, Search Ads Specialist

4 weeks ago


Mountain View, California, United States Tik Tok Full time
Search Ads Product Development Engineer

TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. As a Search Ads Product Development Engineer, you will play a critical role in developing a large-scale Ads system that drives revenue and user engagement.

Responsibilities:

  • Develop and optimize relevance models and strategies, including semantic matching models, text/photo/video multi-models, and ranking strategies.
  • Collaborate with cross-functional teams to develop and iterate on Ads algorithms using machine learning techniques.
  • Improve NLP capabilities and query understanding, including query classification, seq2seq, NER, and knowledge graph.
  • Estimate CTR/CVR model accuracy, analyze data, and develop features to improve Ads performance.
  • Research and develop Ads pacing algorithms and ads traffic control.
  • Partner with product managers and product strategy & operation teams to define product strategy and features.

Qualifications:

  • BS degree in Computer Science, Computer Engineering, or other relevant majors.
  • Excellent programming, debugging, and optimization skills in general-purpose programming languages.
  • Ability to think critically and formulate solutions to problems in a clear and concise way.

Preferred Qualifications:

  • Experience with one or more general-purpose programming languages, including Go, C/C++, and Python.
  • Good understanding of ad fraud detection, risk control, quality control, adversarial engineering, and online advertising systems.
  • Good knowledge of machine learning, deep learning, backend, large-scale systems, data science, and full-stack development.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws.



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