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Media Partnerships Associate Manager
2 months ago
Position Overview:
As the Media Partnerships Associate Manager, you will play a pivotal role in shaping and implementing the strategic direction for media planning and investment for the Coors Family of Brands, focusing primarily on Coors Light and Coors Banquet.
Key Responsibilities:
1. **Strategic Media Planning:** Develop and execute comprehensive media strategies that align with brand objectives.
2. **Investment Management:** Oversee media investments to ensure optimal allocation of resources across various channels.
3. **Partnership Development:** Cultivate and maintain relationships with media partners to enhance brand visibility and engagement.
4. **Performance Analysis:** Monitor and analyze campaign performance metrics to drive continuous improvement and effectiveness.
Qualifications:
To succeed in this role, candidates should possess a strong background in media management, partnership development, and strategic planning within the beverage industry.
