Programmatic Media Director

2 weeks ago

New York, New York, United States Publicis Groupe Full time

Job Title: Associate Director, Programmatic

About the Role:

We are seeking an experienced Associate Director to lead our programmatic media team. As a key member of our digital media team, you will be responsible for overseeing the day-to-day management of programmatic campaigns and strategies.

Key Responsibilities:

  • Manage a team of programmatic media specialists responsible for client media buys in the DSP
  • Direct the execution of brand programmatic deliverables to meet/exceed client expectations
  • Develop and maintain relationships with clients and internal stakeholders through exceptional client service
  • Contribute to the creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement, and optimization strategies
  • Advocate for the value of social/programmatic by educating clients, partners, and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
  • Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
  • Create and deliver presentations to clients and internal teams showcasing campaign strategy and performance results
  • Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
  • Partner with analytics teams on campaign measurement reporting and insights generation
  • Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Lead and assist in coaching, managing, and educating a team of analysts, senior analysts, and managers

Requirements:

  • Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 5+ years of directly related experience preferably in the programmatic media space
  • 2+ years of experience managing a team
  • Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP, and Facebook and Twitter APIs
  • Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
  • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, and communication skills
  • Strong client-facing experience with the ability to identify risks and effectively manage through issues
  • Strong project management skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

About Publicis Groupe:

Publicis Groupe is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

We offer a comprehensive benefits package, including paid family care, adoption, surrogacy, and fertility support, employee assistance programs, health and wellness reimbursements, tuition assistance, paid time off, matching gifts, flexible working arrangements, and more.

Compensation Range: $91,000- $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Language: English

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