Marketing Communications Specialist

3 days ago

Austin, Texas, United States Clayton Homes Full time
Job Summary

The Marketing Communications Specialist plays a pivotal role in driving the development and execution of marketing programs across various audiences, including customers, Realtors, the public, media, and investors. This position is responsible for setting objectives, strategies, and managing the day-to-day execution of promotional and branding campaigns.

Key Responsibilities
  • Develop and execute community-specific marketing programs to support sales efforts.
  • Collaborate with the Director of Marketing to develop and implement marketing programs for new communities.
  • Coordinate the annual promotional calendar and media plans, aligning brand initiatives with local opportunities.
  • Partner with field teams to execute CSR programs, acquire new customers, and foster brand advocacy.
  • Manage internal communications for community updates and oversee the Brohn Homes website to ensure it reflects current marketing strategies.
  • Utilize data and insights to inform and refine local marketing strategies, evaluating campaign performance and providing recommendations for optimization.
  • Monitor competitors, analyze their tactics, and provide recommendations to protect market share and enhance competitive positioning.
  • Manage local design requests and ensure marketing materials adhere to brand guidelines.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 2-4 years of relevant marketing experience.
  • Strong understanding of marketing concepts, including planning, execution, analysis, and optimization.
  • Experience in event planning, media planning, and local partnership development preferred.
  • Proficiency in social media management and multi-channel campaign execution.
  • Familiarity with graphic design tools, including Canva and Adobe Illustrator, preferred.
Work Environment

This job primarily operates in a professional office environment, requiring the ability to sit, talk, and hear, as well as use hands, handle, or feel. The employee may occasionally be required to reach, climb, balance, stoop, kneel, crouch, or crawl, and must be able to lift and move up to 50 pounds.

Travel

The Marketing Communications Specialist must be willing to travel dependent on company need to all Brohn locations and meetings with external key partners as necessary within a reasonable time frame, either by driving or flying.

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