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Marketing Communications Specialist
2 months ago
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.
Our 114,000 colleagues serve people in more than 160 countries.
The OpportunityWe're actively recruiting a Marketing Communications Specialist in Austin or Plano, TX. This position is responsible for supporting the strategic development and implementation of marketing communications launch and campaign plans and strategic content development for both Chronic Pain and Movement Disorders therapies.
This position will help shape the customer experience through dynamic content creation and intentional project management to highlight the true value of our comprehensive product portfolio.
Key Responsibilities- Collaborate with various teams including marketing and regulatory on all marketing content to ensure content successfully meets marketing objectives, brand standards, and regulatory requirements.
- Translate creative direction and messaging into compelling copy designed for traditional and digital media for a given launch or campaign.
- Assist in the development of all launch and campaign goals, strategies, and timelines to ensure a smooth commercialization process.
- Develop creative brief with marketing counterpart(s) to help support project business case and collateral development process.
- Interface with multiple departments within the division and build relationships to ensure global business needs are considered for all launch and campaign related activities.
- Manage agencies and outside vendors to produce work within brand and content standards and consistent with product labeling and messaging.
- Support project budget management and provide weekly updates on status.
- Manage print production, inventory, and distribution of new and in-market materials for the U.S. field team.
- Creation of and updates of PowerPoint presentations.
- Support all Company initiatives as identified by management and in support of Quality Management Systems (QMS), Environmental Management Systems (EMS), and other regulatory requirements.
- Bachelor's Degree or an equivalent combination of education and relevant work experience.
- 3+ years' experience in Marketing Communications.
- Preferred Qualifications: 3+ years' experience developing short and long form content across multiple channels such as LinkedIn, blogs, and print media, ideally in the medical device industry.
- Knowledge and understanding of general SEO and digital copywriting.
- Outstanding writing & content development skills with a strong portfolio showcasing websites, blogs, social media posts, and print media.
- Strong project management skills.
- Ability to leverage and/or engage others to accomplish projects.
- Excellent proof-reading skills.
- Print Production knowledge.
- MS Office, particularly Excel and PowerPoint.
- MS Project or similar software (i.e., Trello, or Asana).
- Knowledge of both PC and Mac hardware/software.
- Ability to learn new tasks quickly and coordinate multiple tasks in a fast-paced environment.
- Experience working in a broader enterprise/cross-division business unit model preferred.
- Ability to work in a highly matrixed and geographically diverse business environment.
- Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
- Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
- Multitasks, prioritizes, and meets deadlines in timely manner.
- Strong organizational and follow-up skills, as well as attention to detail.
Abbott is an Equal Opportunity Employer, committed to employee diversity. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call or email.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.