Marketing Manager

7 days ago


Boerne, Texas, United States AEG Full time
About the Role

We are seeking a highly skilled Marketing Coordinator to join our team at AEG. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing efforts for our franchises.

Key Responsibilities
  • Marketing Strategy Development: Develop, facilitate, execute, analyze and adapt annual marketing plans for the franchises to accomplish strategic brand & business objectives.
  • Advertising and Digital Marketing: Oversee and implement traditional advertising campaigns, along with creating and managing digital marketing campaigns. Track effectiveness of tactical executions, modify strategies and optimize campaigns.
  • Database Growth and Fan Engagement: Create and monitor database growth strategies, which include digital lead generation, fan club activation and promotional/sweepstakes calendars.
  • Marketing Budget Management: Manage marketing budgets, including monitoring expenses monthly for accuracy and effectiveness, completing timely reports to leadership and taking prompt corrective action when required.
  • Stakeholder Relationships: Develop and maintain professional relationships with internal departments and external stakeholders which enhance mutual understanding and respect to achieve strategic business objectives.
Requirements
  • Education: Bachelor's degree from an accredited four-year college or university in business, marketing or related field.
  • Experience: 3-5 years marketing experience, preferably in a sports environment.
  • Skills: Proficient in Microsoft Office, Excel, Word, Power Point, Adobe Photoshop and other computer skills required.
  • Personal Qualities: Excellent analytical skills, combined with a creative brand positioning background. Ability to prioritize multiple tasks, problem solve and stay organized.


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