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Senior Marketing Specialist

2 months ago

Boerne, Texas, United States AEG Full time
About the Role

This is a dynamic and challenging position that requires a highly motivated and organized individual to develop and execute strategic marketing efforts for San Antonio FC (USL) and assist in the marketing efforts of the Austin Spurs (G-League).

Key Responsibilities
  • Marketing Strategy Development: Develop, facilitate, execute, analyze and adapt annual marketing plans for the franchises to accomplish strategic brand & business objectives.
  • Advertising and Digital Marketing: Oversee and implement traditional advertising campaigns, along with creating and managing digital marketing campaigns. Track effectiveness of tactical executions, modify strategies and optimize campaigns. Continuously look for innovative marketing opportunities which support the strategic goals of each of the franchises.
  • Database Growth and Fan Engagement: Create and monitor database growth strategies, which include digital lead generation, fan club activation and promotional/sweepstakes calendars.
  • Marketing Budget Management: Manage marketing budgets, including monitoring expenses monthly for accuracy and effectiveness, completing timely reports to leadership and taking prompt corrective action when required.
  • Stakeholder Relationships: Develop and maintain professional relationships with internal departments and external stakeholders which enhance mutual understanding and respect to achieve strategic business objectives.
Requirements
  • Education: Bachelor's degree from an accredited four-year college or university in business, marketing or related field.
  • Experience: 3-5 years marketing experience, preferably in a sports environment.
  • Skills: Familiarity and strong understanding of soccer is preferred. Proficient in Microsoft Office, Excel, Word, Power Point, Adobe Photoshop and other computer skills required.
  • Personal Qualities: Excellent analytical skills, combined with a creative brand positioning background. Ability to prioritize multiple tasks, problem solve and stay organized. Ability to work long, flexible hours including evenings, weekends, and holidays.