Marketing Manager

4 weeks ago


Winter Park, Florida, United States Hillpointe Full time
Job Overview

Hillpointe is a leading real estate development and investment management firm focused on creating market-rate workforce housing across the Sun Belt. As a Lease-Up Marketing Manager, you will play a critical role in the successful launch of our new residential communities.

Key Responsibilities
  • Develop and execute strategic marketing and leasing initiatives to achieve full occupancy as quickly as possible while maintaining desired rent levels.
  • Design and implement marketing campaigns to attract potential tenants, including digital marketing efforts, social media campaigns, and traditional advertising methods.
  • Generate a steady flow of high-quality leads through various marketing channels and track and analyze lead sources to optimize marketing efforts.
  • Establish comprehensive project management processes, including managing property setup in key property management systems and ensuring accurate establishment of assets and integration.
  • Organize events like open houses, grand openings, or community gatherings to generate interest in the property and build a sense of community among prospective tenants.
  • Track and report on the progress of leasing efforts, including occupancy rates, the effectiveness of marketing strategies, and ROI on marketing spend.
Requirements
  • Bachelor's degree in Marketing, Business, Real Estate, or a related field.
  • Minimum of 5 years of experience in marketing, preferably in real estate or property management.
  • Proven track record of successful lease-up campaigns.
  • Strong understanding of digital marketing strategies and tools.
  • Excellent communication, organizational, and analytical skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Proficiency in CRM and marketing automation tools.


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