Senior Vice President of Marketing

3 weeks ago


Winter Park, Florida, United States Foundation Partners Group Full time

Marketing Visionary Wanted

Foundation Partners Group is seeking a dynamic Senior Vice President of Marketing to lead our growth and demand generation efforts, engaging families nationwide in their most personal moments by increasing awareness and selection of our end-of-life service brands.

Key Responsibilities:

  • Spearhead long-term marketing strategies that align with our vision and goals, leveraging market trends and consumer insights to inform decisions.
  • Craft and maintain consistent messaging across all platforms. Develop segmentation and positioning strategies that span our multi-brand portfolio.
  • Lead initiatives that expand audience engagement and generate revenue through data-driven insights, experimentation, and fresh new approaches.
  • Guide SEO, SEM, content, social media, and email marketing efforts, leveraging analytics to optimize and refine campaigns.
  • Stay ahead of industry trends and consumer needs, identifying opportunities for market expansion and deeper engagement.
  • Develop national strategies to foster relationships with local communities and stakeholders, enhancing trust and brand visibility.
  • Partner with sales, customer service, and cross-functional teams to ensure cohesive messaging and customer experiences.
  • Build and mentor a high-performing marketing team that thrives on creativity, collaboration, and accountability.
  • Define and measure KPIs to ensure marketing efforts are on track, making data-backed adjustments for optimal results.
  • Manage the marketing budget, ensuring a focus on ROI and resource optimization.
  • Prepare for and manage communication in sensitive situations, ensuring our values shine through.

Requirements:

  • Proven success in performance marketing, growth marketing, and top-of-funnel strategies.
  • A strategic, analytical mindset with experience in customer journey mapping and multi-channel execution.
  • Strong leadership skills and a passion for service.
  • Exceptional communication and collaboration abilities with cross-functional teams.

What We Offer:

  • Total Rewards Package
  • Career Development
  • Competitive Compensation
  • Health Benefits
  • Paid Time Off
  • Retirement Savings
  • Insurance Coverage
  • Wellness Programs

At Foundation Partners Group, we believe in creating meaningful, lasting connections. If you're ready to make an impact, lead a talented marketing team, and help families across the country during life's most important moments, we want to hear from you.



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