Senior Vice President of Marketing
3 weeks ago
Marketing Visionary Wanted
Foundation Partners Group is seeking a dynamic Senior Vice President of Marketing to lead our growth and demand generation efforts, engaging families nationwide in their most personal moments by increasing awareness and selection of our end-of-life service brands.
Key Responsibilities:
- Spearhead long-term marketing strategies that align with our vision and goals, leveraging market trends and consumer insights to inform decisions.
- Craft and maintain consistent messaging across all platforms. Develop segmentation and positioning strategies that span our multi-brand portfolio.
- Lead initiatives that expand audience engagement and generate revenue through data-driven insights, experimentation, and fresh new approaches.
- Guide SEO, SEM, content, social media, and email marketing efforts, leveraging analytics to optimize and refine campaigns.
- Stay ahead of industry trends and consumer needs, identifying opportunities for market expansion and deeper engagement.
- Develop national strategies to foster relationships with local communities and stakeholders, enhancing trust and brand visibility.
- Partner with sales, customer service, and cross-functional teams to ensure cohesive messaging and customer experiences.
- Build and mentor a high-performing marketing team that thrives on creativity, collaboration, and accountability.
- Define and measure KPIs to ensure marketing efforts are on track, making data-backed adjustments for optimal results.
- Manage the marketing budget, ensuring a focus on ROI and resource optimization.
- Prepare for and manage communication in sensitive situations, ensuring our values shine through.
Requirements:
- Proven success in performance marketing, growth marketing, and top-of-funnel strategies.
- A strategic, analytical mindset with experience in customer journey mapping and multi-channel execution.
- Strong leadership skills and a passion for service.
- Exceptional communication and collaboration abilities with cross-functional teams.
What We Offer:
- Total Rewards Package
- Career Development
- Competitive Compensation
- Health Benefits
- Paid Time Off
- Retirement Savings
- Insurance Coverage
- Wellness Programs
At Foundation Partners Group, we believe in creating meaningful, lasting connections. If you're ready to make an impact, lead a talented marketing team, and help families across the country during life's most important moments, we want to hear from you.
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