Product Marketing Director

3 days ago


Los Angeles, California, United States Blavity Full time
Job Title: Director, Product Marketing

Blavity Inc. is seeking a highly skilled Director, Product Marketing to lead the marketing, positioning, and launch strategy efforts for AfroTech's product portfolio, including AfroTech Conference, AfroTech Connect, AfroTech Insider, and Talent Infusion.

Responsibilities:
  • Develop and lead the overall product marketing strategy for AfroTech's product portfolio
  • Define and optimize the customer journey across AfroTech products, ensuring a seamless flow and enhancing cross-product engagement
  • Lead the positioning of AfroTech's offerings in the market, ensuring that each product resonates with its target audience and stands out in a competitive landscape
  • Act as a client-facing leader, working closely with sales teams to understand client needs and refine product messaging accordingly
  • Utilize market research, customer feedback, and competitive analysis to inform product marketing strategies and decisions
  • Oversee the creation of compelling content that communicates the value of AfroTech products, including thought leadership pieces, marketing collateral, and customer education materials
  • Work closely with internal teams including Sales, Creative, and Product Development to drive the success and growth of our products
  • Lead the planning and execution of product launches, ensuring successful market entry and customer adoption
Requirements:
  • 5+ years in B2B product marketing
  • Strong understanding of GTM strategies and competitive product positioning
  • Proven track record in innovative marketing solutions and campaign management
  • Expert in client presentations and content creation
  • Proficient with Salesforce or comparable CRMs
  • Experience in digital marketing
Preferred Qualifications:
  • Sales support or integrated marketing roles
  • Work experience in sales-driven industries
Technologies:
  • Fluent in Microsoft Office, Google Suite, Asana, and/or comparable project management suite


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