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Brand Marketing Specialist
2 months ago
RideNow Powersports is seeking a Marketing Manager to enhance our brand presence and service offerings. The Marketing Manager will be tasked with devising and implementing marketing initiatives that align with the dealership's goals and the Harley-Davidson brand, while also managing the logistics of various events both on-site and off-site.
The ideal candidate will possess a blend of creativity to craft innovative campaigns and a structured approach to budget management. A passion for customer engagement and an enthusiasm for motorcycles is essential for this role.
Key Responsibilities
- Organize and execute promotional events both on and off-site.
- Oversee the inventory and maintenance of marketing materials.
- Design and display promotional signage and merchandise.
- Create engaging content for social media platforms.
- Represent the company at trade shows and sales events.
- Engage professionally with vendors and clients.
- Coordinate various marketing events.
- Develop comprehensive marketing strategies for new products and services, including budget planning.
- Collaborate with store departments to enhance promotional displays and events aimed at attracting new and returning customers.
Qualifications
- A minimum of two years in marketing roles such as brand management, event coordination, or account management.
- Willingness to work a flexible schedule, including weekends.
- Familiarity with SEO/SEM practices is a plus.
- Excellent verbal and written communication skills.
- Motorcycle riding experience and a current endorsement are preferred but not mandatory.
- Knowledge of Harley-Davidson products is advantageous.
- Strong customer service skills and a friendly demeanor are essential.
- Experience in public-facing marketing and event management.
Benefits
What RideNow Powersports Offers:
- A collaborative and enjoyable work environment with a team-oriented approach.
- Comprehensive healthcare, dental, and vision insurance, with a significant portion of medical costs covered.
- Life and disability insurance options.
- Generous vacation and paid time off policies.
- Employee discounts on products and services.
- A supportive leadership team dedicated to employee development.
- Opportunities for career advancement and internal promotions.
- Competitive salary ranging from $40,000 to $55,000, based on experience and qualifications.
*Candidates must successfully complete pre-employment assessments, including background checks, to qualify for employment.*