Senior Marketing Manager for US Hyperimmunes and Critical Care Therapeutic Area
4 weeks ago
The Senior Marketing Manager role for the US is part of our Hyperimmunes and Critical Care Therapeutic Area. This role will be responsible for leading strategic and brand plan development/implementation and innovation for a specific brand(s). He/she will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals; a) build brand strategy and market equity and, b) drive performance through long term profitable growth while working hand-in-hand with the Therapeutic Area Lead as well as commercial leadership.
This exciting role requires a dynamic and experienced Senior Marketing Manager who has a strong marketing, analytical background and can balance thinking strategically with the key execution priorities for the brand(s), including market research, product strategy, brand planning, positioning/product differentiation, life-cycle management, pricing strategy, channel strategy, creative campaign development, opinion leader development, and sales force and non-personal promotional tactics.
Key Responsibilities:
- Supports the Profit & Loss (P&L) and direction of the brand (s) represented
- Forecasts and monitors gross and net sales - conducting channel and payer assessment in line with the managed markets strategy and any additional market insights or trends to ensure brand contributions are in line with business expectations and market/channel strategy
- Utilizes analytical data to enable strong decision making and action planning
- Supports the contracting strategy, pricing strategy and contributes in the account management process to ensure appropriate business decisions are being made that drive the right financial impact for the product
- Develops programs, tools, and tactics for optimal sales force effectiveness and growth of brand(s)
- Conducts product/brand training and supports the onboarding of new sales hires
- In partnership with the Therapeutic Area Lead, presents to / updates senior leadership team on brand performance, sales results, key strategy and program initiatives
Requirements:
- Bachelor's Degree in Business, Marketing, Science, Economics, Finance or related discipline
- MBA or other advanced degree is required
- 10 years+ pharmaceutical or biotechnology marketing and sales experience, including 3 years in-line brand leadership as preference with proven experience in strategic planning and team leadership
- Knowledge and working experience in the plasma derivatives marketplace is preferable
- Specialty pharma / rare disease commercial experience with prior sales management or brand role is preferable
Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
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