Communications Manager

3 weeks ago

Fort Lee, New Jersey, United States Cross River Full time
About the Role

We are seeking a highly skilled Communications Manager to join our team at Cross River. As a key member of our Communications team, you will be responsible for establishing, building, and amplifying the Cross River brand and story both internally and externally.

Key Responsibilities
  • Develop, plan, and execute social media editorial and content strategy across Cross River social media channels.
  • Support the Communications and Marketing teams with initial drafts of publicity materials, including awards, press releases, blogs, and more.
  • Help develop and deploy product, partnership, and brand campaigns for multiple audiences.
  • Ensure "social voice" messaging and assets are on brand, accurate, and engaging, and engage target audiences and thought leaders.
  • Target key audiences to cultivate an engaged social media following and make the social media experience for Cross River partners and prospects unparalleled.
  • Partner with our talent team to highlight life at Cross River and position Cross River as an employer of choice.
  • Maintain total awareness of current events and trending topics, and quickly incorporate trends into social media strategy.
  • Leverage analytics, research, and best practices to decide how to produce and package content that will work across channels.
  • Monitor trends in social tools, applications, channels, design, and strategy.
  • Monitor the industry and be aware of market changes, reputational concerns, and industry developments.
  • Establish key benchmarks/KPIs for measuring the impact and effectiveness of social media efforts.
  • Develop a monthly dashboard of key performance metrics across all owned channels, incorporating social listening for audience insights.
  • Compile reports from PR and social media campaigns and provide analysis of social media success.
Requirements
  • Bachelor's degree and/or equivalent experience and 3-5 years of experience in PR/communications/social media, including hands-on management of social media channels.
  • Thrives in fast-paced environments and can juggle multiple projects at once.
  • Creative thinker, especially outside the box, with flawless attention to detail.
  • Can distill messaging and content into soundbites and engaging, creative posts.
  • Fundamental understanding of social communication and messaging, preferably in a B2B environment.
  • Strong track record of developing a successful social editorial strategy, including experience building editorial calendars, writing content, and creating campaigns across core social platforms.
  • Organized, great communicator with stellar presentation skills, impeccable writer, and natural people person.
  • Great strategic and analytic acumen.
  • Ability to build relationships, both inside the team and with external stakeholders.
  • Demonstrated experience using social monitoring, publishing, and listening tools, including Brandwatch, Hootsuite, and Google.
About Cross River

Cross River is a highly profitable, fast-growing financial technology company powering the future of financial services. Our comprehensive suite of innovative and scalable embedded payments, cards, and lending products deliver financial services for millions of businesses and consumers around the globe.

We are backed by leading investors and serve the world's most essential fintech and technology companies. Together with our partners, Cross River is reshaping global finance and financial inclusion. We are on a mission to build the infrastructure that propels access, inclusion, and the democratization of financial services.

While our company has tripled in size over the last three years, our strong sense of purpose led Cross River to be named to American Banker's list of Best Places to Work in Fintech for the last 6 years. The reason for this success is simple - our nimble and collaborative family culture lives in every member of our growing team.

Together we are at the forefront of technology and innovation, and we invite passionate, collaborative, and motivated high performers to join our expanding team.

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