Dynamic Marketing Solutions Manager

6 days ago


Bethlehem, Pennsylvania, United States Adams Outdoor Full time
Job Title: Dynamic Marketing Solutions Manager

We are seeking a highly skilled and experienced Dynamic Marketing Solutions Manager to join our team at Adams Outdoor Advertising. This is an exciting opportunity for someone who thrives in a fast-paced environment and has a passion for sales and marketing.

About Us:

Adams Outdoor Advertising, founded in 1983 by Steve Adams, is the 4th largest privately-held Outdoor Advertising operator in the U.S. With 12 markets across the country, we offer a unique blend of traditional and digital advertising solutions that drive results for our clients.

Salary & Benefits:

The estimated salary for this position is $80,000 - $110,000 per year, depending on experience. In addition to a competitive salary, we offer a comprehensive benefits package that includes health, dental, and vision insurance, 401(k) matching, and paid time off.

Job Description:

The Dynamic Marketing Solutions Manager will be responsible for developing and executing innovative marketing campaigns that drive revenue growth and enhance client satisfaction. This role requires a strategic thinker who can partner closely with our sales team to deliver results-driven solutions that meet our clients' needs.

  • Develop research-driven proposals and presentations tailored to audience needs and supported by data.
  • Challenges traditional approaches by focusing on audience insights, asset optimization, and industry best practices to maximize revenue.
  • Craft compelling sales stories from quantitative and qualitative data, driving meaningful revenue growth.
  • Design persuasive proposals that align with company products while identifying up-sell opportunities.
  • Collaborate with the sales team to strategize and develop comprehensive marketing and business plans.
Required Skills & Qualifications:

To be successful in this role, you will need:

  • A Bachelor's Degree in Marketing, Advertising, Business or related discipline.
  • 5+ years of experience in media sales and marketing.
  • Expertise and strong knowledge of research databases, tools and applications including Ad Mall, Kantar, GeoPath, Hubspot, and PlacerAI.
  • Proven sense of ownership in projects or initiatives.
  • Ability to work independently and resolve problems, while being a team player to drive success.
About the Role:

This is an excellent opportunity for someone who is passionate about sales and marketing and wants to make a real impact at a dynamic and growing company. If you are a strategic thinker with excellent communication skills and a proven track record of delivering results, we encourage you to apply.



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