Digital Marketing Strategist

7 days ago

Bethlehem, Pennsylvania, United States St. Luke's University Health Network Full time

As a Digital Marketing Strategist - Social Media Expert at St. Luke's University Health Network, you will play a pivotal role in creating and executing social media strategies that align with the organization's marketing communications goals.

About the Role:

  • Create engaging written content for social media platforms, including captions, hashtags, and ad copy, tailored to each platform's audience and tone.
  • Collaborate with marketing teams to develop content ideas, campaigns, and initiatives that meet company objectives and target audience needs.
  • Manage day-to-day activities for all SLUHN social media accounts, ensuring consistent branding and messaging across platforms.
  • Attend events to promote the brand on social channels and connect with influencers, oversee giveaways, and optimize social media accounts.
  • Produce and edit video content for social media platforms, including short-form videos, reels, stories, and possible live streams, to drive audience engagement and brand awareness.
  • Coordinate social media calendars, schedule posts, and maintain an organized content schedule using tools like Sprout Social or HubSpot.
  • Prioritize tasks efficiently, working effectively in a fast-paced environment, and demonstrate excellent time management skills.

What We Offer:

  • A competitive salary of approximately $65,000 per year, reflecting the level of expertise and experience required for this position.
  • The opportunity to work with a talented team of professionals who share your passion for digital marketing and social media strategy.
  • A dynamic and supportive work environment that encourages creativity, innovation, and continuous learning.
  • Ongoing training and professional development opportunities to enhance your skills and stay up-to-date with industry trends.

Requirements:

  • Bachelor's Degree in Journalism, Marketing, Communications, or a related field.
  • Minimum one to three years of experience in social media marketing, preferably in a healthcare setting.
  • Excellent communication and writing skills, with the ability to create compelling content for diverse audiences.
  • Proficiency in Microsoft Office Suite or similar software, as well as experience with social media management tools.
  • Able to work independently, prioritize tasks efficiently, and meet deadlines in a fast-paced environment.

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