Marketing Director

4 weeks ago


Big Sur, California, United States Ventana Big Sur, An Alila Resort Full time
Job Summary:

The Marketing Manager plays a pivotal role in shaping the brand and driving marketing strategies for Alila Ventana Big Sur. This dynamic position demands creativity, initiative, and exceptional communication skills to effectively engage with guests and stakeholders.

Key Responsibilities:

Develop and execute an integrated marketing plan that aligns with the property's strategic objectives.
Develop and coordinate advertising campaigns, print collateral, digital marketing initiatives, and public relations efforts in collaboration with internal teams and external agencies.
Identify and cultivate local marketing opportunities and partnerships for the resort's services, including events, catering, food & beverage, spa, and programming.
Organize and execute media events, media visits, and photo shoots to enhance brand awareness and guest engagement.
Collaborate with regional and corporate teams to implement brand marketing strategies and initiatives.
Conduct market research and competitive analysis to inform marketing tactics and optimize outreach.
Represent Alila Ventana Big Sur at relevant industry events and community engagements to promote the brand and build partnerships.
Foster strong relationships with local media, influencers, and community organizations to maximize publicity opportunities.

Working Model:
This is a hybrid position requiring 3 days a week on property at Alila Ventana Big Sur.

Benefits:
Hyatt offers exceptional benefits, including an annual allotment of free hotel stays at Hyatt hotels globally, work-life benefits, a global family assistance policy, paid time off, 401K with company match, medical, dental, vision, paid meal breaks, and complimentary daily meal.

Our Commitment to Diversity, Equity, and Inclusion:
Our success is underpinned by our diverse, equitable, and inclusive culture, and we are committed to diversity across the board. Being part of Hyatt means always having space to be you, with a global team that is a mosaic of cultures, ethnicities, genders, ages, abilities, and identities.
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