Director of Lifecycle Marketing
2 days ago
Wantable is seeking a seasoned marketing professional to lead our Lifecycle Marketing efforts. As the Director of Lifecycle Marketing, you will play a critical role in driving customer engagement, retention, and lifetime value through data-driven, personalized marketing strategies.
Key Responsibilities:- Analyze and combat churn trends to reduce customer attrition and increase customer lifetime value.
- Design and optimize personalized lifecycle touchpoints across email, SMS, and other channels to create meaningful customer interactions.
- Lead targeted acquisition campaigns to grow our customer list, particularly in the SMS space, and hit revenue targets.
- Develop strategies to foster long-term customer relationships and create advocates for the Wantable brand.
- Use analytics and segmentation to tailor communications that elevate engagement and conversions.
- 7+ years of experience in e-commerce or retail, preferably with a DTC brand or retail, with proven success in driving results.
- Advanced analytics expertise, including segmentation, AI, SQL, predictive models, and trend forecasting.
- Technical skills in email and SMS marketing platforms, especially Attentive, SailThru, or Klaviyo.
- Creative and analytical skills, with the ability to craft compelling messages while analyzing performance.
- Strong leadership and communication skills, with a knack for collaborating across teams and managing projects.
- A dynamic, fast-growing company with innovation and creativity embedded in its DNA.
- A chance to shape our customers' journey and leave a lasting impact on their self-confidence.
- A collaborative environment where your ideas matter, your efforts are rewarded, and you can see results in real time.
We offer flexible schedules, paid parental leave, and a private room for nursing mothers. You'll also enjoy free food, coffee, and drinks in our HQ's beautiful Wantable Cafe, as well as a 50% discount on all merchandise.
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