Director of Lifecycle Marketing

2 days ago


Chicago, Illinois, United States Wantable Full time
Unlock the Power of Personalized Marketing

Wantable is seeking a seasoned marketing professional to lead our Lifecycle Marketing efforts. As the Director of Lifecycle Marketing, you will play a critical role in driving customer engagement, retention, and lifetime value through data-driven, personalized marketing strategies.

Key Responsibilities:
  • Analyze and combat churn trends to reduce customer attrition and increase customer lifetime value.
  • Design and optimize personalized lifecycle touchpoints across email, SMS, and other channels to create meaningful customer interactions.
  • Lead targeted acquisition campaigns to grow our customer list, particularly in the SMS space, and hit revenue targets.
  • Develop strategies to foster long-term customer relationships and create advocates for the Wantable brand.
  • Use analytics and segmentation to tailor communications that elevate engagement and conversions.
Requirements:
  • 7+ years of experience in e-commerce or retail, preferably with a DTC brand or retail, with proven success in driving results.
  • Advanced analytics expertise, including segmentation, AI, SQL, predictive models, and trend forecasting.
  • Technical skills in email and SMS marketing platforms, especially Attentive, SailThru, or Klaviyo.
  • Creative and analytical skills, with the ability to craft compelling messages while analyzing performance.
  • Strong leadership and communication skills, with a knack for collaborating across teams and managing projects.
What We Offer:
  • A dynamic, fast-growing company with innovation and creativity embedded in its DNA.
  • A chance to shape our customers' journey and leave a lasting impact on their self-confidence.
  • A collaborative environment where your ideas matter, your efforts are rewarded, and you can see results in real time.

We offer flexible schedules, paid parental leave, and a private room for nursing mothers. You'll also enjoy free food, coffee, and drinks in our HQ's beautiful Wantable Cafe, as well as a 50% discount on all merchandise.



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