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Marketing Leader

2 months ago

Phoenix, Arizona, United States Company Full time
Job Description

**Job Summary**

Company is seeking a highly skilled and experienced Senior Marketing Manager to lead our in-house marketing team and drive business growth through effective marketing strategies.

Key Responsibilities:

  • Oversee and manage the in-house marketing team to ensure successful execution of marketing campaigns.
  • Develop and implement a comprehensive digital marketing strategy to increase brand awareness and drive website traffic.
  • Lead the creation and deployment of successful digital marketing campaigns, including content creation, social media management, and email marketing.
  • Analyze marketing reports and traffic data to understand shifts in consumer behavior and make data-driven decisions.
  • Experiment with various organic and paid acquisition channels to optimize marketing efforts.
  • Develop and implement a content marketing strategy to attract and engage target audiences.
  • Manage and maintain Company's social media presence across multiple platforms.
  • Review and approve marketing materials, including ad content and print materials.
  • Collaborate with cross-functional teams to ensure alignment and effective communication.
  • Stay up-to-date with the latest marketing trends and technologies to ensure Company remains competitive.

Requirements:

  • Proven track record of lead generation and business growth through marketing efforts.
  • At least 5 years of experience managing an in-house marketing team.
  • 5-7 years of B2B marketing management experience, with a focus on digital marketing.
  • Strong knowledge of PPC and Google Ads.
  • Excellent organizational and leadership skills.
  • Ability to work individually and as part of a team.
  • Strong proficiency in Microsoft Office and Adobe Creative Suite.
  • Strong knowledge of social media platforms and market research techniques.
  • Comfortable working in a fast-paced environment.

Benefits:

  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance