Digital Marketing Strategist
1 month ago
Job Overview
We are seeking a highly skilled Digital Marketing Strategist to join our team in directing Digital Marketing initiatives for our Pro business unit. As a key member of our digital marketing team, you will partner with the Sr. Digital Marketing Manager to successfully implement Digital and CRM initiatives in support of the Pro business.
Key Responsibilities
- Plan, develop and execute user experience strategies to support US Pro campaign initiatives, streamline the Pro customer experience and drive towards conversion and purchase.
- Collaborate cross-functionally with Creative Services, IT/QA, Pro Brand Marketing, Pro Sales, Product Marketing and other teams to implement website enhancements and improvements.
- Take ownership of web development initiatives: gain alignment on functional requirements, design and UX/UI, establish the project timeline, lead the IT development cycle from kick-off through launch, proactively address questions and defects, manage post-launch issues.
- Partner with the Sr. Manager, Digital Analytics to provide detailed reporting and analytics.
CRM Program Management
- Conceptualize, strategize and execute CRM initiatives in support of the US Pro business's campaigns.
- Work with Content Manager who will compose, edit, and proof email copy.
- Work with Content Manager who will compose and formulate SMS/MMS messaging copy.
- Partner with cross-functional teams (IT, Salesforce, Pro Sales, Product Marketing and other) and external agencies to align on CRM support for their outreach initiatives in support of the Pro business.
- Create and take ownership of the promotional/communications calendar.
- Collaborate with the Sr. Manager, Digital Analytics to provide detailed reporting and analytics.
Project & Vendor Management
- Proactively lead all Digital Marketing campaigns for US Pro business from inception through launch.
- Create and manage development timelines to align expectations and prioritize efforts with our business partners.
- Manage Vendor Partners, provide direction as it relates to assigned projects.
- Create and manage POs, process invoices.
Requirements
- A 4-year Bachelor's degree in Marketing, Digital Media, Advertising, Communications, or related field is required.
- 3-5+ years' work experience in B2B digital marketing and CRM programs, including project management experience is required.
- Experience in Salesforce Marketing Cloud preferred.
- Excellent copywriting and proofing skills preferred.
- Experience in HTML is preferred.
- Knowledge of Adobe Creative Suite is preferred.
What We Offer
- Competitive pay with a salary range of $79,500 - $124,960.
- Bonuses opportunities.
- 15 paid days off per year.
- 401(k) retirement plan with 4% match.
- Competitive health plans for individuals and families.
About Us
Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation, and application products for do-it-yourselfers and professionals in the United States, Canada, Mexico, China, and Chile.
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