Global Marketing Strategist
1 month ago
About LotusFlare:
LotusFlare is a leading technology company specializing in digital transformation solutions, focusing on accessible connectivity services worldwide. With two core product lines – LotusFlare DNO Cloud and LotusFlare Nomad eSIM Enterprise – the company serves telecommunications companies and enterprises across multiple industries.
Job Overview:
We are seeking an experienced Global Marketing Strategist to drive the expansion of our business globally. This key role will be responsible for marketing our software products to telecommunications companies and eSIM services to enterprises. The successful candidate will develop effective marketing strategies to communicate the value proposition and business outcomes to prospective buyers, prospects, existing customers, media, industry analysts, and partners.
Responsibilities:
- Work closely with the DNO Cloud and Nomad eSIM product teams to define clear customer-centric narratives, value propositions, positioning, and messaging.
- Develop and package relevant material, making it easy for customers and prospects to understand our product offerings.
- Map out the technical and procurement buyer's journey and produce high-quality content that supports marketing campaigns for both product lines.
- Conduct competitive research, customer requirements definition, and business case evaluation for enterprise software products.
- Oversee all marketing team deliverables to ensure high quality and focus on the customer lens to drive growth.
- Drive the creation and delivery of thought leadership content, webinars, blogs, events, and case studies to drive the message.
Requirements:
- Demonstrable expertise in technology product marketing, product positioning & messaging, external communications, digital channel management, customer & competitive intelligence, etc.
- Experience in building scalable programs and driving cross-functional alignment.
- 10+ years of relevant experience in enterprise SaaS software marketing.
- Strong presentation skills, executive presence, and ability to deal with ambiguity.
- Excellent communication skills and ability to present to executive leaders, cross-functional partners, and customers.
- Experience of marketing to telecommunications providers and knowledge of their business and technical challenges would greatly benefit the role.
Benefits:
We offer a competitive salary of approximately $120,000 - $180,000 per year, depending on experience, plus additional benefits, including health insurance, retirement plans, and generous paid time off. Our company is based in Santa Clara, USA, but we are open to remote work arrangements.
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