Digital Marketing Strategist

7 days ago

Santa Ana, California, United States Virtual Full time

Job Overview

We are seeking a skilled Digital Marketing Specialist to lead and execute digital marketing initiatives that align with our business goals. This role combines strategic planning with hands-on implementation to monitor, optimize, and drive digital marketing efforts.

About the Role

This is a temporary to hire position as a Digital Marketing Specialist, responsible for managing technical tasks directly and collaborating with external resources as needed. The ideal candidate will have a strong background in digital marketing with a blend of strategic thinking and technical execution, especially in an e-commerce setting.

Key Responsibilities

  • Digital Advertising: Develop and implement a comprehensive digital advertising strategy focused on PPC for high-value e-commerce products, including search and shopping campaigns on Google and Microsoft Ads. Manage and maintain a large product feed.
  • Social Media Management: Create and oversee social media content to boost engagement and connect with target audiences.
  • Email Marketing: Design and execute email campaigns, including managing cold outreach. Handle permissions, contacts, and CRM synchronization for effective lead management.
  • Lead Management: Use automation tools like Zapier to transfer data from web forms into the CRM (currently ACT, transitioning to Odoo) to create and assign contacts and opportunities.
  • Data Analysis: Perform in-depth analysis of marketing data using tools like GA4 and Looker Studio to identify trends, assess performance, and optimize strategies.
  • Technical Implementation: Set up and maintain tracking codes, pixels, and other essential elements of digital campaigns to ensure accurate tracking.
  • Website Management: Manage website hosting, make edits, and add new products to ensure the site is up-to-date and optimized.
  • Graphics Creation: Design engaging graphics to support and enhance marketing campaigns.

Requirements

  • At least 5 years of experience in digital marketing roles with a mix of strategy and hands-on execution. Expertise in PPC, CRM management, and lead generation.
  • Bachelor's degree in marketing, business administration, communications, or a related field. Certifications in digital marketing are a plus.
  • Digital marketing proficiency, including managing digital channels such as email, social media, and PPC. Familiarity with Google and Microsoft Ads, product feed management, and CRM systems like ACT and Odoo.
  • CRM and automation skills, including experience with CRM systems and automation tools like Zapier for efficient contact management.
  • Analytical skills, including strong data-driven decision-making skills and experience using GA4 and Looker Studio.
  • Strategic and innovative mindset, capable of identifying trends and implementing creative solutions to achieve business goals.
  • Excellent written and verbal communication skills for effective collaboration and clear presentation.
  • Preferred: Experience with WooCommerce, WordPress, and marketing luxury goods to high-net-worth individuals.

Salary Range: $80,000 - $110,000 per year, depending on experience and qualifications.

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