Digital Marketing Specialist

4 weeks ago


Springfield, Missouri, United States Great Southern Bank Full time
Job Summary

The Digital Marketing Specialist will assist the Digital Marketing Manager in designing, implementing, and supporting projects and processes in accordance with brand guidelines, marketing strategies, and organizational priorities across all applicable digital channels.

Key Responsibilities

Assist the Digital Marketing Manager in developing and implementing digital marketing campaigns
Collaborate with the Digital Marketing Manager to ensure alignment with the Company's overall messaging strategy
Assist with the oversight of the Company's digital signage inventory and messaging program
Assist with the development, compiling, and review of digital marketing campaign reports
Assist with the implementation of the Company's audio and video communication and marketing campaigns
Coordinate and implement email marketing campaigns
Read, write, and communicate in a clear and efficient manner via various types of correspondence
Adhere to all company policies and procedures, as well as all applicable banking rules, regulations, and laws

Requirements

Bachelor's Degree in Marketing, Website Development, or related field or equivalent relevant work experience
Regular use of desktop/laptop computer and basic operating systems
Intermediate experience with alphanumeric data entry, PowerPoint, Excel, and word processing
Strong website development skills and experience, including HTML, DHTML, JavaScript, and Interdev, Homesite, or Dreamweaver
Good understanding of metadata and taxonomy methods
Experience with Adobe Suite, Acrobat Exchange, and SharePoint
Proficiency with video editing software including After Effects, Premier Pro, and Apple Final Cut
Exposure to website and DNS management services
Exposure to iOS and Android application software for mobile platforms
Familiarity with marketing principles and approaches including marketing strategies, creative briefs, and message planning as well as digital marketing principles

Equal Opportunity Employer

Great Southern Bank is proud to be an Equal Opportunity Employer, treating all candidates and employees equitably without regard to race, color, gender, religion, national origin, ancestry, age, disability, protected veteran status, gender identity, sexual orientation or any other basis prohibited by law.

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