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Marketing Manager, Blood Services

2 months ago

Saint Paul Minnesota, United States Innovative Blood Resources Full time
About the Role

We are seeking a dynamic and data-driven Marketing Manager to join our team at Innovative Blood Resources. In this role, you will partner with colleagues across the organization to implement national campaigns at a local level. You will also plan and execute local campaigns, promotions, and events for blood and platelet donors, ensuring a seamless and engaging experience that drives donor retention and satisfaction.

Key Responsibilities
  • Campaign Implementation: Collaborate with colleagues across Donor Engagement and the organization to lead and/or localize and implement national marketing campaigns. Tailor strategies to meet the unique needs of the local community while aligning with the organization's goals.
  • Event Planning: Organize and manage events for blood and platelet donors, including appreciation events and special initiatives. Ensure these events are well-executed and contribute to donor retention, collection, and recruitment goals.
  • Data-Driven Decision Making: Analyze daily blood and platelet collection numbers to identify trends, opportunities, and areas for improvement. Use data to drive marketing strategies that enhance donor engagement and collection success.
  • Local Partnerships: Seek out and cultivate local partnerships with businesses, community organizations, and other stakeholders to support the collection goals and donor retention efforts.
  • Media Relations: Cultivate and manage relationships with local and regional media outlets. Serve as a spokesperson for the organization, comfortable speaking to the media and representing the organization in interviews, press conferences, and other public forums.
  • Collaboration with Donor Teams: Work closely with Donor Recruitment and Collections teams to ensure donor centers and blood drives are successful. Align marketing strategies with operational needs to maximize impact.
  • Reporting and Analysis: Prepare regular reports on campaign performance, event outcomes, media engagement, and partnership success. Provide insights and recommendations for continuous improvement.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, or equivalent combination of education and work experience.
  • Experience: 5-7 years of experience in marketing, preferably in healthcare, nonprofit, or blood services.
  • Other: Knowledge of traditional and new marketing strategies and trends. Familiarity with the local service areas. Knowledge of a variety of software applications (Microsoft Office Suite, project management system).