Senior Product Marketing Manager

1 day ago


Saint Paul, Minnesota, United States Granicus Full time
About the Role

We are seeking a Senior Product Marketing Manager to join our team at Granicus. As a key member of our marketing organization, you will be responsible for creating and executing marketing strategies that drive growth and adoption of our product line.

As a Senior Product Marketing Manager, you will work closely with our product management, sales, and customer success teams to develop and execute marketing plans that meet business objectives. You will be responsible for developing and maintaining a deep understanding of our products, as well as the market and competitive landscape.

Key Responsibilities:

  • Develop and execute marketing strategies that drive growth and adoption of our product line
  • Work closely with product management, sales, and customer success teams to develop and execute marketing plans
  • Develop and maintain a deep understanding of our products, as well as the market and competitive landscape
  • Analyze data and conduct interviews to better understand how customers use our solutions
  • Perform competitive research to profile our key competitors
  • Develop product and solution-oriented content, including positioning, pitch decks, and sales-facing materials
  • Plan the launch of new products and releases and manage cross-functional implementation

What We Need in You

We are looking for a highly motivated and experienced Senior Product Marketing Manager who has a proven track record of driving growth and adoption of product lines. You should have a strong understanding of product marketing and a ability to develop and execute marketing strategies that meet business objectives.

Key Requirements:

  • 5+ years of B2B software product marketing experience
  • Experience with developing product positioning and implementing product-specific demand generation programs
  • Ability to work well in a fast-paced environment and collaborate with cross-functional teams
  • Strong written communication and presentation skills
  • Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public

About Granicus

Granicus is a leading provider of digital solutions for government agencies and organizations. We are committed to helping our customers achieve their goals and make a positive impact on their communities.

We offer a competitive benefits package, including flexible time off, medical, dental, and vision insurance, 401(k) plan with matching contribution, paid parental leave, and more.

Granicus is an equal opportunity employer and welcomes applications from diverse candidates.



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