Marketing Coordinator

3 days ago

Everett WA USA, United States Oak View Group Full time
Marketing Coordinator Job Description

Oak View Group is seeking a highly motivated and detail-oriented Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a key role in marketing the venue and events, creating and maintaining relationships with media and promotional partners, and assisting in graphic design, advertising, interactive media, ticketing analysis, promotions, public relations, and grassroots efforts.


Key Responsibilities
  • Support event day activities, including pre-event or on-site promotions, meet and greets, and media coordination.
  • Prepare written agreements, including negotiated terms.
  • Assist the Director of Marketing in developing, maintaining, and coordinating event and facility advertising programs, collateral materials, and opportunities.
  • Assist in the preparation of monthly corporate marketing reports and participate in monthly conference calls with other OVG entities.
  • Prepare reports on public relations progress, marketing efforts/results, ticketing analysis, demographic and economic trends, including event recaps.
  • Manage day-to-day digital marketing programs, including Facebook, Twitter, Instagram, Snapchat, Google Analytics, and TikTok.
  • Coordinate marketing efforts between promoters, artist management, and local media.
  • Assist with pitching stories, writing press releases, creating public relations events, and implementing media drops.
  • Manage grassroots efforts, including poster and flier distribution, community appearances, and overall expansion of marketing campaigns to maximize event awareness and exposure.
  • Generate new and creative ideas to attract new events/self-created events and to promote events when booked, including social media and food and beverage promotions.
  • Update website, marquee, and in-arena digital display systems.
  • Manage CyberClub database, create all outgoing emails, evaluate campaigns, and develop and implement programs to grow database.
  • Manage after-event surveys, including making recommendations for customer service follow-up.
  • Develop new marketing programs and initiatives to maximize ticket sales, such as third-party partnerships and new media avenues.
  • Recruit and assist managing student interns and/or part-time marketing staff and their assignments.
  • Participate in developing and implementing event marketing plans and promotions.
  • Perform graphic design using Adobe Photoshop, Illustrator, After Effects, and Premiere.
  • Interact with other departments when working on various projects.
  • Take a lead role in all aspects of marketing the Everett Community Ice Rink.
  • Perform all other duties as assigned.

Qualifications
  • Bachelor's Degree from an accredited college or university with major coursework in Marketing, Public Relations, Communications, Hospitality/Sports Management, Business, or a related field is preferred.
  • Basic knowledge and interest in marketing and advertising functions.
  • Intermediate to strong knowledge of Adobe Creative Suite.
  • Understands the concept of branding.
  • Intermediate knowledge of social media platforms (Facebook, Instagram, Twitter, etc.).
  • Working knowledge of Word, Excel, and PowerPoint.
  • Photography experience preferred.
  • Previous event or entertainment marketing experience a plus.
  • Excellent writing and verbal communication skills in the English language.
  • Well-organized with the ability to prioritize and handle multiple assignments.
  • Flexible-must be available to work evenings, weekends, and all event days as assigned.
  • Team player who is creative and a proactive problem solver.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis, including, but not limited to, veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information, or any other protected class under federal, state, or local law.

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