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Healthcare Marketing Liaison

2 months ago

Portland, Oregon, United States Colorado In Motion Full time
Overview

Colorado In Motion is seeking a FULL-TIME Physician Liaison.

The Physician Liaison's role is to foster and strengthen relationships with key stakeholders, primarily focusing on healthcare providers and the local community.

Engagement with employers and insurance payers may also be necessary.

In collaboration with the Marketing Director and Clinic Directors, the Physician Liaison is instrumental in executing strategic marketing efforts throughout the organization.

The main objective is to enhance physician outreach and build robust connections with referral sources.

Reports to:
Director of Marketing or CEO

Assigned Territory:
SW Washington & Portland, Oregon Area

Benefits for Full-Time Employees:
Comprehensive medical, dental, and vision coverage
Flexible spending accounts for health and childcare expenses
Generous Paid Time Off
401(k) plan with a 4% employer match
10% discount on childcare tuition at affiliated centers
Financial support for significant life events
Employee Assistance Program
And much more

Key Responsibilities

Physician Marketing and Relations
Develop and sustain relationships with targeted healthcare providers and other clinical referral sources.
Achieve a minimum of eight (8) direct physician interactions daily, totaling 40 per week.
Facilitate opportunities for physical therapists to engage with clients.
Communicate effectively with referring providers and their administrative teams.
Participate in monthly marketing strategy meetings.
Maintain strict confidentiality and adhere to all HIPAA regulations.
Coordinate with various departments to ensure customer inquiries are addressed promptly.
Establish a consistent routing schedule to meet the needs of both internal and external stakeholders.
Document ongoing physician referral data and relationship-building activities in Salesforce.
Perform additional work-related tasks as assigned.

Community Engagement and Brand Awareness
Collaborate with Clinic Directors to plan and execute community events.
Build local community connections through advertising, sponsorships, and partnerships.
Manage marketing materials, ensuring clinics are well-stocked.
Assist in maintaining the corporate identity.

Planning and Training
Develop a quarterly marketing plan detailing budget, collateral, relationship development, community image, and services.
Provide regular updates on marketing activities and track demographic data to support initiatives.
Deliver marketing training for Clinic Directors and designated clinical staff.
Maintain an updated database of referral sources in Salesforce.

Qualifications

Education
  • Bachelor's degree in business, marketing, or a clinical field with sales/marketing experience or a related degree.
Experience
  • Two years of experience in medical/healthcare sales or a similar role is preferred.

Territory:
SW Washington & Portland, Oregon Area
  • Must have a personal vehicle for job-related duties.
  • Must possess a valid driver's license.
Travel required (10%) with mileage reimbursement.

Skills & Knowledge
The ideal candidate should demonstrate the following competencies:
Problem-solving: Utilize sound judgment for effective problem analysis and resolution.

Planning and Organization: Ability to create effective routing plans to meet customer needs and maintain awareness.

Communication/Presentation:

Strong networking and interpersonal skills for engaging with diverse audiences, including referral sources, providers, partners, staff members, and superiors.

Excellent customer support orientation for both internal and external clients.
Self-motivated and driven to achieve success individually and collaboratively.
Exceptional relationship-building skills and follow-through. A positive attitude and outgoing personality are essential.
Prior experience in healthcare sales and influencing primary and specialty care communities is advantageous.
Proficient multitasking abilities in a dynamic event management environment.
Current knowledge of trends in physician relationships and referral development.
Professional appearance and communication skills, including writing, proofreading, and public speaking.
Strong organizational skills and experience in activity and event planning.
Proven ability to collaborate with various stakeholders and manage tasks to meet deadlines.
High standards for customer service and quality expectations.
Proficient in using web tools and the latest versions of Google Apps, Microsoft Word, Excel, and PowerPoint.
Willingness to adapt and perform other job-related duties as assigned.