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Marketing Vice President

2 months ago

New York, New York, United States Figure8 Full time
Job Description

**About the Role**

We are seeking a seasoned Marketing Vice President to lead our end-to-end growth marketing efforts during a period of company expansion. As a key member of our leadership team, you will be responsible for overseeing the development and execution of our comprehensive growth marketing plan, driving customer acquisition and top-line profitability across multiple online, in-person, and field channels.

Key Responsibilities

  • Owning the company's growth marketing vision, strategy, and plan to drive profitable topline growth and develop the company brands as a leader in the location-based entertainment industry.
  • Utilizing data-driven insights, competitor strategies, and AI to optimize marketing and omni-channel strategies, enhance generative search, marketing campaign content, and campaign analytics, resulting in engagement with audiences at the right time, in the right place, with the right message.
  • Directing all online and offline marketing programs, including Paid Search, Out-of-Home, Email Marketing, Affiliates, Display, Retargeting, PR, Social, and other marketing partnerships, to drive profitable customer acquisition and ticket sales.
  • Establishing benchmarks and tracking progress on results for business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and owning achievement of monthly KPIs.
  • Providing proactive insights and analysis on strategic challenges and marketing opportunities to senior leadership, identifying new opportunities, and determining the cost-effectiveness and ROI of various new initiatives.
  • Refining, defining, and seeking opportunities for continued innovation across the 12-24 month marketing plans for customer acquisition, retention, and revenue growth.
  • Testing and implementing creative and innovative campaigns that drive user acquisition, engagement, and retention, leveraging cutting-edge strategies and emerging platforms to stay ahead of industry trends.
  • Maintaining and improving relationships with Operations Team and Museum sites to enhance our value proposition and offering, with a focus on driving improvements in our guest experience and visitation.
  • Overseeing budgets and allocating resources effectively, partnering with finance to develop and implement advanced analytical models and tools to support marketing efforts.
  • Leading and mentoring a global team, with a focus on growth, innovation, and collaboration.

Requirements

  • 10+ years' of experience in marketing, with a deep focus on upper-funnel brand marketing;
  • Experience working across the full DTC marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix, including online and offline channels;
  • Combination of strong strategic thinking with the ability to translate quantitative and qualitative data and insights into a better customer experience and influence intelligent decision making across the business;
  • Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent;
  • Strong track record of collaboration with cross-functional teams;
  • Familiarity with working in multi-city and/or in an international setting;

What We Offer

  • Competitive salary range: $200,000 - $275,000 USD, dependent on location and experience;
  • 401(k) plan;
  • Dental insurance;
  • Health insurance;
  • Paid time off;
  • Vision insurance;

Figure8 is an Equal Opportunity Employer