Senior Digital Marketing Strategist

4 days ago


Dallas, Texas, United States Farther Full time
Job Description

Farther, a rapidly growing RIA, seeks an experienced Digital Marketing Specialist to join our team. We combine expert advisors with cutting-edge technology to deliver comprehensive, tailored wealth management experiences.

Our founders are leaders and innovators from the private wealth industry, boasting a unique blend of traditional wealth management, fintech, and technology production expertise. Backed by top-tier venture capital firms, fintech investors, and industry leaders, we're poised for growth.

This role is ideal for a tech-savvy problem solver who excels in HubSpot, Google Analytics, and various digital advertising channels. As a key member of our marketing team, you'll play a critical role in shaping the future of wealth management.

Key Responsibilities
  • Design, implement, and optimize complex HubSpot workflows, automation sequences, and reporting tools to drive strategic marketing decisions.
  • Analyze data trends using Google Analytics and provide actionable insights to enhance campaign performance.
  • Launch, manage, and optimize digital marketing campaigns across programmatic, SEM, and paid social channels; evaluate performance metrics and adjust strategies to maximize ROI.
  • Manage website updates using Webflow, ensuring content is optimized for SEO and aligned with marketing goals.
  • Collaborate with internal teams to ensure cohesive and effective digital strategies that align with brand standards.

We offer a competitive salary ranging from $80,000 to $110,000 per year, depending on experience, along with a benefits package, opportunities for professional growth, and the chance to drive the success of a venture-backed firm.

Requirements
  • A minimum of 3 years of experience as a digital marketing associate or relevant experience (preferably in a marketing agency or financial services setting).
  • Extensive HubSpot experience: Proven ability to leverage HubSpot's full suite of tools, including creating complex workflows, automation, and custom reporting.
  • Proficient in Google Analytics: Strong skills in data analysis, report creation, and translating data insights into actionable marketing recommendations.
  • Digital advertising expertise: Hands-on experience with programmatic advertising, SEM, and paid social media; ability to launch, assess, and optimize campaigns effectively.
  • CMS knowledge: Experience with Webflow is a plus, but strong proficiency in managing other CMS platforms is acceptable.
  • Strategic problem solver: A tech-savvy individual with a passion for using digital tools to drive marketing strategy and improve efficiency.
  • Analytical and creative: Exceptional analytical skills paired with a creative approach to problem-solving.
  • Effective communicator: Strong written and verbal communication skills with the ability to present data-driven insights clearly.


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