Associate Director of External Communication

4 weeks ago


Chicago, Illinois, United States Loyola University Full time
Job Title: Associate Director of External Communication

As a key member of the University Marketing and Communications team, the Associate Director of External Communication plays a vital role in shaping the university's external image and reputation. This position oversees proactive media relations, develops and directs external communications strategies, and collaborates with various teams to achieve the university's mission and goals.

Key Responsibilities:

  • Develop and implement external communications strategies to enhance the university's reputation and brand awareness.
  • Lead proactive media relations efforts to secure earned media opportunities and build quality working relationships with media outlets.
  • Collaborate with the marketing and communications team to develop and execute integrated marketing campaigns.
  • Manage reactive media inquiries and hot-button issues, working closely with stakeholders to ensure timely and effective responses.
  • Provide strategic counsel to university leadership on issues management and crisis communications.

Requirements:

  • Bachelor's degree in Journalism, Communications, or related field; advanced degree preferred.
  • 5-8 years of experience in public or media relations, marketing, or related communications.
  • Excellent written and verbal communication skills, with adaptability in writing for various mediums.
  • Working knowledge of social media channels and vendor tools like Cision and Businesswire.
  • Proven success in PR pitching and high-profile media placements.


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