Strategic Creative Leader

7 hours ago


Allentown, Pennsylvania, United States Meris, Inc. Full time

Job Title: Creative Director

Job Description

The Meris, Inc. Creative Director will play a key role in driving the company's visual marketing strategy and creative operations. This senior-level position requires a strong leader who can oversee all aspects of visual marketing, including in-house creative staff, contractors, and vendors.

Responsibilities

  • Develop and execute creative strategies for client projects, including identity, brand, positioning, message strategy, digital media, and traditional media.
  • Create original concepts, designs, and copy that engage audiences and meet business objectives.
  • Manage creative workflows and activities between departments, monitoring progress through all phases of planning, production, and postproduction.
  • Lead and inspire the development of creative staff, including art directors, graphic designers, web designers, photographers, and videographers.
  • Effectively promote the creative department's capabilities and share best practices to benefit clients and the business.

Requirements

  • BA in Visual Communications, Design, or related degree.
  • 20 years of experience in a creative agency role with progressive leadership responsibilities.
  • Proficiency in Adobe Creative Suite and expertise in typography, composition, color theory, and design best practices.
  • Strong character and design proficiency in various capacities with a focus on accuracy.
  • Understanding of general business operations and marketing is a plus.


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