Media Sales Executive

1 week ago

Tallahassee, United States Gray Television Full time
About Gray Television

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36% of US television households. We strive for excellence through technology upgrades and innovative strategies to stay ahead in our markets. Our focus is on training and developing top talent in the industry.

About WCTV

Come work with us in Tallahassee, Florida, where the beach is nearby and the weather is beautiful. If you're passionate about helping business owners maximize their marketing dollars, this job is for you. WCTV, Tallahassee's legacy CBS affiliate and the most-watched TV station in the region for over 65 years, is seeking experienced Account Executives to sell local television and digital advertising solutions. Cultivating and enhancing customer relationships is crucial, as there is a heavy emphasis on generating new business. Knowledge and experience in selling data-driven digital marketing solutions and critical analysis of digital analytics are preferred. A polished disposition, strong work ethic, and positive attitude are required.

Job Summary/Description

WCTV, a 67-year-old Gray Television powerhouse station in Sunny Tallahassee, Florida, has an established list available for an experienced Sales Professional. This is a rare opportunity to join our amazing team. We offer a great work environment, competitive compensation package, and top advertising platforms, including CBS, MeTV, MyNetwork, CIRCLE, and comprehensive digital solutions.

Duties/Responsibilities
  • Exceed or meet monthly, quarterly, and annual revenue goals
  • Initiate, cultivate, and maintain WCTV advertising client relationships
  • Secure new Local Direct advertising business for WCTV and related properties
  • Service and grow existing accounts through creative ideas, special opportunities, and professional consultative selling approach
  • Cultivate positive, long-term working relationships with clients, key decision-makers, advertising agencies, and media buyers
  • Have a strong working knowledge of marketing concepts and detailed understanding of television and digital media advertising methods and strategies
  • Have a firm understanding of the Tallahassee-Thomasville-Valdosta competitive media market
  • Be proficient in all software utilized for daily business
  • Meet all client and management deadlines
  • Present yourself in a professional and respectful manner as a representative of WCTV and Gray Television
  • Ensure all orders are processed correctly and match what was ordered/approved
  • Ensure invoices are paid in a timely fashion and billing does not roll over into past due status
Qualifications/Requirements
  • Proven track record of sales success in local media (broadcast TV preferred)
  • Excellent listening, presentation, negotiation, and closing skills
  • A team player with the ability to create, build, and nurture business relationships
  • Must handle multiple projects, prioritize, and complete specific tasks on time
  • Confident personality with a strong sense of urgency and winning attitude
  • Excellent analytical and problem-solving skills
  • BS/BA degree in business, marketing, or equivalent work experience

If you feel you're qualified and want to work with a great group of people, visit https://gray.tv/careers#currentopenings and upload your resume, cover letter, and references. Current employees can apply through the Gray-TV UltiPro self-service portal.

Gray Television is an equal employment opportunity employer and complies with applicable state and local laws governing nondiscrimination in employment. We prohibit any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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