Digital Advertising Specialist
4 days ago
About the Company
Flow is a leading provider of multifamily apartment buildings and services. Our mission is to create a superior living environment that enhances the lives of our residents and communities.
We're seeking a highly skilled Digital Advertising Specialist to manage and optimize paid campaigns across multiple digital platforms. As a key member of our team, you will be responsible for driving targeted traffic, generating leads, and maximizing ROI through strategic paid advertising.
Key Responsibilities:
- Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, YouTube, and other relevant channels
- Set up, monitor, and optimize paid ad campaigns to ensure KPIs and business goals are met
- Identify and create detailed audience segments for precise targeting through various channels
- Perform ongoing campaign optimizations, including A/B testing of ad copy, creatives, landing pages, and targeting
- Manage and allocate campaign budgets effectively, ensuring maximum ROI while maintaining efficiency within the allocated spend
- Track, measure, and analyze campaign performance metrics, providing detailed reports and actionable insights to stakeholders
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- 4+ years of hands-on experience managing and optimizing digital advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and YouTube
- Strong knowledge of PPC (Pay-Per-Click), Display Advertising, Programmatic Advertising, and other digital ad formats
- Experience with Google Analytics, Google Tag Manager, Google Ads, Facebook Ads Manager, and other ad management and tracking tools
Benefits:
- $80,000 - $110,000 a year
- Comprehensive benefits package, including medical, dental, vision, disability, and life insurance
- Paid time off and 13 paid holidays
- 401(k) retirement plan
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
- Access to HSA-compatible plans
- Pre-tax commuter benefits
- Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
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