Digital Engagement Manager
4 weeks ago
At Gannon University, we are seeking a highly skilled and experienced Social Media and Digital Engagement Manager to join our Marketing and Communications team. This is a full-time position that will play a critical role in shaping the university's online presence and engaging with our diverse community.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy that aligns with the university's mission and goals.
- Manage and maintain the university's official social media accounts, including Facebook, Twitter, Instagram, and LinkedIn.
- Create and curate engaging content that showcases the university's academic programs, research, and community engagement.
- Monitor and respond to online comments and messages in a timely and professional manner.
- Collaborate with faculty, staff, and students to develop and implement social media campaigns that promote the university's brand and initiatives.
- Stay up-to-date with the latest social media trends and best practices, and make recommendations for improving the university's online presence.
Requirements:
- Bachelor's degree in Communications, Marketing, or a related field.
- Three-to-five years of experience in social media marketing and management.
- Excellent written and verbal communication skills, with the ability to create engaging content in a variety of mediums.
- Experience with social media analytics and reporting tools.
- Ability to work independently and as part of a team, with a strong attention to detail and organizational skills.
Preferred Qualifications:
- Master's degree in Communications, Marketing, or a related field.
- Experience with Adobe Creative Cloud and other design software.
- Knowledge of SEO principles and practices.
What We Offer:
- A competitive salary and benefits package.
- The opportunity to work with a dynamic and diverse team.
- Professional development opportunities and training.
How to Apply:
Interested candidates should submit their resume and a cover letter outlining their experience and qualifications for the position. We are an equal opportunity employer and welcome applications from diverse candidates.
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