Digital Engagement Manager

4 weeks ago


Erie, Pennsylvania, United States Gannon University Full time
Job Title: Social Media and Digital Engagement Manager

At Gannon University, we are seeking a highly skilled and experienced Social Media and Digital Engagement Manager to join our Marketing and Communications team. This is a full-time position that will play a critical role in shaping the university's online presence and engaging with our diverse community.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy that aligns with the university's mission and goals.
  • Manage and maintain the university's official social media accounts, including Facebook, Twitter, Instagram, and LinkedIn.
  • Create and curate engaging content that showcases the university's academic programs, research, and community engagement.
  • Monitor and respond to online comments and messages in a timely and professional manner.
  • Collaborate with faculty, staff, and students to develop and implement social media campaigns that promote the university's brand and initiatives.
  • Stay up-to-date with the latest social media trends and best practices, and make recommendations for improving the university's online presence.

Requirements:

  • Bachelor's degree in Communications, Marketing, or a related field.
  • Three-to-five years of experience in social media marketing and management.
  • Excellent written and verbal communication skills, with the ability to create engaging content in a variety of mediums.
  • Experience with social media analytics and reporting tools.
  • Ability to work independently and as part of a team, with a strong attention to detail and organizational skills.

Preferred Qualifications:

  • Master's degree in Communications, Marketing, or a related field.
  • Experience with Adobe Creative Cloud and other design software.
  • Knowledge of SEO principles and practices.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and diverse team.
  • Professional development opportunities and training.

How to Apply:

Interested candidates should submit their resume and a cover letter outlining their experience and qualifications for the position. We are an equal opportunity employer and welcome applications from diverse candidates.



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