Paid Search Media Campaign Lead
1 day ago
UCHealth is seeking a skilled Paid Search Media Campaign Lead to lead and optimize paid search media campaigns. The ideal candidate will have 3-5 years of experience managing paid search accounts with a proven track record of driving results.
Key Responsibilities:
Research, design, and propose paid search campaigns, including strategy development, landing page identification, keyword selection, ad copy creation, and post-click tagging for continuous improvement.
Write ad copy and conduct active testing and analysis of keywords, ad copy, and landing pages. Monitor and assess competitive activity and keyword ranking performance to inform strategy adjustments.
Develop and oversee monthly dashboards for paid search campaigns, providing insights and reports for service line discussions. Apply best practices and processes across all campaigns to ensure consistent performance.
Support the team with quality assurance checks to maintain accuracy in ongoing campaign builds and account changes. Communicate performance opportunities and challenges with the team, recommending actionable solutions.
Requirements:
Bachelor's degree in Marketing or related field
3-5 years of experience managing paid search accounts with a proven track record of driving results
What We Offer:
Competitive and comprehensive total rewards package, including full medical, dental, and vision coverage, retirement plans, paid time off, and tuition reimbursement
Loan repayment program and free assistance navigating the Public Service Loan Forgiveness (PSLF) program
Opportunity to work in a fast-paced environment and take appropriate action
UCHealth Values:
We improve lives. In big ways through learning, healing, and discovery. In small, personal ways through human connection.
We invest in our workforce and offer a Five Year Incentive Bonus to recognize employee's contributions to our success in quality, patient experience, organizational growth, financial goals, and tenure with UCHealth.
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