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Digital Marketing Strategist

2 months ago

Deerfield Beach, Florida, United States Polyglass USA Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Polyglass USA. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and achieve our marketing objectives.

Key Responsibilities
  • Strategy Execution
    • Develop and execute digital marketing strategies to achieve business goals, including SEO, SEM, social media, email, and display advertising.
  • Campaign Management
    • Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.
    • Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve KPIs.
    • Conduct A/B testing and other optimization techniques to enhance campaign effectiveness.
  • Content Creation and Coordination
    • Collaborate with content creators to develop high-quality, engaging content for digital campaigns.
    • Ensure content is optimized for SEO and aligned with brand messaging and guidelines and coordinate content platforms distribution.
    • Keep the website content current, relevant, and aligned with the organization's goals and branding.
  • SEO and SEM
    • Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
    • Conduct keyword research and implement SEO best practices to improve organic search rankings.
    • Stay updated with the latest SEO trends and algorithm changes.
  • Data Analysis and Reporting
    • Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
    • Generate insights and recommendations based on data analysis to inform future strategies.
  • Social Media Management
    • Execute social media strategies to increase brand awareness and engagement.
    • Manage social media accounts, including content scheduling, posting, and community engagement.
    • Monitor social media trends and adjust strategies accordingly
  • Email Marketing
    • Create and monitor email marketing campaigns to nurture leads and drive conversions.
    • Segment email lists and personalize content to enhance engagement and effectiveness.
    • Analyze email performance metrics and implement improvements.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of experience in digital marketing, with focus on campaign management.
  • Proven track record of executing successful digital marketing campaigns across multiple channels.
  • Strong analytical skills and the ability to interpret data and make data-driven decisions.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Up-to-date with the latest trends and best practices in digital marketing.