Digital Marketing Strategist
4 weeks ago
Marketing Manager Role at TalentPartners
As a key member of our marketing team, you will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads.
Key Responsibilities:
- Digital Strategy Development: Collaborate with internal teams to create compelling and relevant content for digital platforms, including blog posts, articles, videos, and infographics.
- Google Marketing Campaigns: Plan, execute, and optimize Google Ads campaigns to maximize ROI, while monitoring campaign performance and adjusting strategies as needed.
- Social Media Management: Oversee our clients' social media channels, including LinkedIn, Twitter, and Facebook, to foster community engagement and brand loyalty.
- Content Creation: Develop and implement SEO best practices to improve organic search rankings and increase website visibility.
- Campaign Analytics: Monitor key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns, generating reports and providing actionable insights.
- Brand Management: Uphold the brand identity and ensure consistency across all marketing channels, developing brand awareness campaigns and initiatives to enhance brand reputation and recognition.
- Market Research: Stay abreast of industry trends and competitor activities, conducting market research and analysis to identify new opportunities for growth and differentiation.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5+ years of experience in creating marketing campaigns.
- Proven experience in digital marketing, with a focus on Google Ads and social media marketing.
- Familiarity with marketing tools and platforms such as Google Analytics, Facebook Ads Manager, Hootsuite, etc.
- Strong understanding of SEO principles and best practices.
- Excellent written and verbal communication skills, with the ability to create compelling content.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
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