Senior Account-Based Marketing Strategist

5 days ago


Denver, Colorado, United States Ping Identity Full time
About the Role

Ping Identity is seeking a visionary Senior ABM Manager to establish and lead our account-based marketing initiatives from the ground up. This individual will craft and execute innovative 1:1 ABM strategies, creating a foundational approach that drives targeted engagement across high-value accounts.

Working closely with sales and marketing leadership, this role is pivotal in building a comprehensive ABM strategy, driving pipeline generation, and accelerating revenue growth. The ideal candidate will have a hands-on approach, a collaborative mindset, and a proven track record in 1:1 ABM, along with experience in intent data platforms.

Key Responsibilities
  • Strategy Development: Architect and implement a full-funnel ABM framework targeting 1:1 engagement with Ping's high-value accounts.
  • Partnership & Alignment: Partner closely with sales leadership to identify, prioritize, and activate target accounts, driving alignment and effective communication between teams.
  • Intent Data Platform Management: Lead the integration and use of intent data platforms for predictive analytics, driving account insights that inform highly targeted marketing strategies.
  • Campaign Design and Execution: Develop and execute personalized, multichannel ABM campaigns working cross-functionally to deliver a cohesive experience for target accounts.
  • Performance Tracking & Optimization: Set up measurement and reporting frameworks to monitor campaign performance and effectiveness, analyzing data to provide actionable insights and optimize ABM initiatives.


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