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Digital Marketing Manager

2 months ago

Troy, United States Spire Collective Full time
About the Role

We are seeking a highly skilled Digital Advertising Manager to join our team at Spire Collective. As a key member of our Marketing team, you will be responsible for implementing, monitoring, and optimizing advertising campaigns across digital channels to support our core business objectives.

Key Responsibilities
  • Develop and Optimize Digital Advertising Campaigns: Analyze and optimize our digital advertising campaigns, most notably on Amazon and Google, to drive business growth and increase customer loyalty.
  • Support New Product Rollouts: Plan, manage, and implement digital advertising campaigns to drive business growth and support the successful rollout of new products.
  • Own and Analyze Customer and Campaign Data: Own, analyze, and communicate customer, campaign, ads, and sales behavior, turning data into actionable insights to increase sales.
  • Identify New Opportunities: Identify new opportunities, tools, and methods to grow and engage customers to drive sales and loyalty.
  • Continuously Test and Improve: Continuously test and improve our digital advertising strategies through detailed tracking, analyzing, and reporting.
  • Share Expertise: Serve as our in-house expert on advertising analytics and share knowledge with colleagues throughout the company.
Requirements
  • Strong Analytical Skills: Bring a strong analytical side - you can review data, uncover trends, and use formulas and calculations to determine which campaigns are performing.
  • Attention to Detail: Demonstrate exceptional attention-to-detail and persistence to extrapolate meaning and business context from large datasets.
  • Flexible and Adaptable: Bring a flexible and adaptable attitude to change focus when necessary.
  • Motivated Self-Starter: Be a motivated self-starter, hungry to find ways to contribute and get things going without a high level of management oversight.
About Us

At Spire Collective, we are a team of creators working to solve challenging problems with innovative solutions. We are on a mission to make products that enhance people's lives. We accomplish this by thinking differently about product design and being a little obsessed with continuous improvement - for ourselves, our team, our products, and our customers.