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Marketing Communications Strategist

2 months ago

Warner Robins, Georgia, United States Robins Federal Credit Union Full time


Key Responsibilities:
  • Direct Mail Campaigns, Targeted Marketing, and Member Integration:
    • Design, implement, and assess direct mail initiatives aimed at specific demographics.
    • Formulate and execute targeted marketing plans to enhance member recruitment and loyalty.
    • Collaborate with external vendors and internal departments to guarantee the prompt and precise distribution of direct mail assets.
    • Assist in member integration processes by crafting and executing effective communication plans.
    • Develop and disseminate onboarding resources for new members.
    • Work closely with the member services division to ensure a smooth integration experience.
  • Market Analysis and Targeting:
    • Conduct thorough market analysis to uncover trends, opportunities, and competitive insights.
    • Implement market segmentation strategies to focus on particular member categories and customize marketing messages.
    • Leverage research outcomes to guide marketing tactics and campaigns.
  • Performance Analysis and Reporting:
    • Examine marketing data to evaluate campaign success and identify emerging trends.
    • Create detailed reports on marketing efforts, member interactions, and promotional outcomes.
    • Deliver actionable insights and recommendations derived from data analysis to enhance marketing efficiency.
  • Promotion Evaluation and Outcomes:
    • Oversee and assess the effectiveness of marketing promotions and strategies.
    • Analyze the success of promotional efforts and report on critical metrics and results.
    • Identify improvement opportunities and suggest modifications for future marketing initiatives.
  • Marketing Database Oversight:
    • Manage and refresh the marketing database to maintain accurate member information.
    • Segment and target member lists for tailored marketing outreach.
    • Ensure data accuracy and adherence to data protection standards.
What You Can Anticipate:
  • We are committed to fostering diversity, equity, and inclusion in our workplace; therefore, we encourage applications from all qualified individuals, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, disabilities, pregnancy, marital status, veteran status, or any other legally protected status.
Compensation and Benefits

Employer-Sponsored Benefits:
  • Health Insurance (employee premium covered)
  • Short and Long-Term Disability Coverage
  • Life Insurance and Accidental Death & Dismemberment Coverage
Additional Benefits:
  • Dental and Vision Insurance
  • Flexible Spending Accounts for Health Care and Dependent Care
  • 401K Plan with matching contributions (based on tenure)
Perks:
  • Generous paid time off - Accumulate over 3 weeks of PTO in your first year
  • 11 observed holidays in addition to paid time off
  • Tuition reimbursement - Up to $5000 annually
  • Performance-based incentive program
Qualifications:

Essential Skills and Experience:
  • Education & Experience:
    • Bachelor's degree in Marketing or a related field. Alternatively, 5 years of relevant professional experience.
    • Minimum of 1 year in the financial services sector.
  • Preferred Qualifications:
    • 1 year of project management experience.
    • 1 year in a data analysis role.
  • Knowledge & Skills:
    • Familiarity with report generation, data analysis, target market identification, copywriting, direct mail, email marketing, market research methodologies, and marketing performance metrics (including ROI assessments).
    • Skills: Proficient writing, advanced knowledge of Microsoft Excel, Microsoft Word, and preferably the Adobe Creative Suite, alongside strong mathematical, language, problem-solving, and reasoning abilities.
    • Capability to work collaboratively and independently with minimal oversight.
Physical Requirements:
  • The physical demands outlined here are representative of those required for an employee to successfully perform the essential functions of this position.
    • Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.
  • While fulfilling job responsibilities, employees are frequently required to sit, stand, and walk; utilize hands and fingers for handling or feeling; reach with hands and arms; and communicate verbally and audibly.
  • Must be capable of lifting and carrying up to 20 pounds.
  • Vision requirements include close and distant vision.
  • Occasional travel by automobile may be necessary.
  • May require working outside of standard business hours on occasion.