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Communications and Marketing Coordinator

2 months ago


Hershey, Pennsylvania, United States Penn State University Full time
APPLICATION INSTRUCTIONS:
  • For current employees of Penn State (faculty, staff, technical service, or students), please log in to Workday to complete the internal application process. Do not apply here; apply internally through Workday.
  • If you are a current Penn State student (not previously employed at the university) seeking employment, please log in to Workday to complete the student application process. Do not apply here; apply internally through Workday.
  • If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.
POSITION SUMMARY:

The Department of Geriatric Medicine at Penn State College of Medicine is in search of a Communications and Marketing Coordinator.

This role is essential for supporting a key component of the RISE grant, aimed at recruiting and engaging long-term care communities in continuous quality improvement initiatives and educational resources. The individual in this position will spearhead and implement communication strategies to ensure that over 40% of the South Central RISE long-term care communities have two or more participants involved in one or more activities/resources.
  • The successful candidate will be proficient in marketing and communications, possess outstanding communication skills, and have a solid understanding of engagement strategies across various workforce generations, along with insights into the challenges faced by the long-term care workforce. Proficiency in web design, social media, and email marketing platforms is required.
  • Direct engagement and communication with long-term care communities will be a primary responsibility.
  • Developing and executing a communication strategy in collaboration with RISE partners, including the Pennsylvania Office of Long-Term Care Transformation, will be crucial.
  • Creating tools and methodologies to monitor the utilization of new communication tools will be necessary.
The ideal candidate will demonstrate:
  • The ability to evaluate and measure the effectiveness of communication strategies, adapting them based on success or failure to enhance ongoing engagement efforts.
  • Excellent communication skills, as approximately 50% of their time will involve direct interaction with partners and up to 240 long-term care facilities, which may include 2-8 individuals per facility.
  • Capability to work collaboratively within a team while also exhibiting confidence in leading marketing, recruitment, and engagement initiatives for the grant.
  • As the primary expert on the grant team, this individual must be self-directed and able to fulfill deliverables established by the Principal Investigator after acquiring foundational knowledge related to the grant.
This position typically requires a Bachelor's degree or higher, or an equivalent combination of education and experience.

This is a limited-term position funded for one year from the date of hire, with the possibility of renewal.

The following clearances must be successfully completed for this position:
  • Pennsylvania State Police Criminal Background Check
  • Pennsylvania Child Abuse History
  • Federal Bureau of Investigation (FBI) Criminal Background Check
Penn State University is dedicated to advancing diversity, equity, and inclusion in all its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.

The salary range for this position is:

$42,000.00 - $61,000.00

For additional information on Penn State's job and salary structure, please refer to the relevant resources.

CAMPUS SECURITY CRIME STATISTICS:

In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, Penn State publishes an Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, including those related to alcohol and drug use, crime prevention, reporting of crimes, sexual assault, and other matters. The ASR is available for review through the appropriate channels.

Employment with the University will require successful completion of background checks in accordance with University policies.

EEO IS THE LAW

Penn State is an equal opportunity, affirmative action employer, committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.