Digital Marketing Specialist

2 weeks ago

Hershey, Pennsylvania, United States AEG Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Hershey Entertainment & Resorts Company. As a key member of our digital marketing team, you will be responsible for developing and configuring content across all digital channels related to customer retention, acquisition, and promotion to support marketing campaigns for all Hershey Entertainment and Resorts brands.

Key Responsibilities
  • Develop and configure digital display, app, webpages, email, push notifications, in-app messaging, and SMS content for marketing campaigns
  • Manage content, alerts, hours, form submissions, and CSC confirmations in the WIMP System
  • Set up and configure data filters and segmentation in the cross-channel campaign management platform to deliver dynamic messaging to unique guest segments
  • Pull reports that track KPIs and business metrics regularly
  • Analyze campaign results to uncover actionable trends and insights
  • Perform regular audits of sites and channels to ensure content is accurate, fresh, and reflective of campaign initiatives
  • Train, support, and educate digital system users to ensure appropriate content, brand representation, and consistency
  • Manage Google Business Listings
  • Gain a thorough understanding of our customer lifecycle to recommend relevant content and automated programs
  • Manage, configure, and deploy promotional, relationship, and transactional campaigns
Requirements
  • Must be 18 years of age or older
  • Must have a minimum of 3 years of related experience
  • Must have a Bachelor's degree in Marketing, IT, or related field
  • Experience with Google Analytics
Preferred Qualifications
  • Other coding skills considered a plus: Web HTML, SQL, React, Javascript, Typescript, etc.
  • Proficient with HTML and CSS
  • Understanding of Dynamic Content and Marketing Automation strategies, features, and best practices
  • Experience using industry-leading ESPs (for example Responsys - preferred, Marketo, Eloqua, Salesforce Marketing Cloud)
  • Familiar with Dreamweaver or similar HTML development applications
  • Experience using industry-leading CMS (for example Wordpress, Uniform, Optimizely, Sitecore, Joomla & Drupal, Adobe Exp Mgr and Salesforce Exp Cld)
  • Industry Experience - Hospitality/Tourism/Entertainment/Sports/Recreation
What We Offer

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID. Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more.

Work Environment

This job requires minimal visual requirements. Able to distinguish unlike items, detect motion, and distinguish color. This job requires a good sense of vision (either corrected or uncorrected). Visual ability to operate moving equipment such as a car, truck, golf carts, etc. This job regularly requires verbal communication of detailed information to others either by phone or in person.

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