Digital Marketing Specialist

3 days ago


Hershey, Pennsylvania, United States AEG Full time
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at Hershey Entertainment & Resorts Company. As a key member of our digital marketing team, you will be responsible for developing and configuring content across all digital channels related to customer retention, acquisition, and promotion to support marketing campaigns for all Hershey Entertainment and Resorts brands.

The ideal candidate will have a strong background in digital marketing, with experience in developing and implementing marketing campaigns across multiple channels. You will work closely with our project managers, marketing managers, designers, and IT team to ensure seamless execution of digital marketing initiatives.

Key Responsibilities:

  • Develop and configure content across all digital channels, including email, social media, and website.
  • Manage and execute digital marketing campaigns, including campaign planning, execution, and analysis.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of digital marketing initiatives.
  • Stay up-to-date with the latest digital marketing trends and best practices.

Requirements:

  • 3+ years of experience in digital marketing, with a focus on campaign development and execution.
  • Strong understanding of digital marketing channels, including email, social media, and website.
  • Experience with marketing automation platforms and tools.
  • Excellent communication and project management skills.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and innovative team.
  • Professional development and growth opportunities.

How to Apply:

Interested candidates should submit their resume and cover letter to [insert contact information].



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