Marketing Coordinator

7 days ago

Champaign, Illinois, United States Stephens Family YMCA Full time
{"title": "Marketing Coordinator", "description": "Job Summary

The Stephens Family YMCA is seeking a highly skilled Marketing Coordinator to support the organization's marketing efforts. This role will contribute to the development and implementation of marketing strategies, enhance brand identity, and provide high-level marketing support to the Development & Marketing Director and Full Time Director staff.

Key Responsibilities
  • Develop and implement social media strategies to promote the YMCA's brand and programs.
  • Maintain and update the YMCA website under the direction of the Development & Marketing Director.
  • Monitor and analyze website and social media data to inform marketing decisions.
  • Utilize YMCA brand standards to create graphics, brochures, and other marketing materials.
  • Execute creative strategies for traditional and digital marketing campaigns.
  • Maintain a calendar of events and coordinate marketing timelines to ensure timely promotions.
  • Capture photos and videos for marketing purposes as needed.
  • Design and manage internal and external promotional materials to enhance member, program participant, and donor engagement and awareness.
  • Collaborate with program directors to gather content and ensure consistent, quality marketing across all platforms.
  • Create and distribute monthly program-specific newsletters to engage members and promote events.
  • Stay informed on the latest social media best practices to keep the YMCA's marketing efforts current and effective.
  • Develop and share impact stories through various communication channels.
  • Assist with marketing efforts for events and programming to ensure successful outcomes.
Requirements
  • 4 years of experience in marketing, communications, or a related field.
  • Bachelor's degree in marketing, communications, or a related discipline preferred.
  • Proficiency in social media platforms, website management, and digital marketing tools.
  • Strong analytical skills to assess performance metrics and adjust marketing strategies as needed.
  • Exceptional written and verbal communication skills.
  • Experience with graphic design, photography, and video production preferred.
Benefits
  • Health, dental, vision, life, and LTD insurance.
  • Paid vacation, sick, and personal days.
  • Paid holidays.
  • 403(b) and 401(a) after eligibility period.
  • Free YMCA membership and discount on YMCA programs and merchandise.
", "lang_code": "en"}

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