Market Insights Analyst

2 weeks ago

Columbus, Ohio, United States T. Marzetti Company Full time
About T. Marzetti Company

T. Marzetti Company, a subsidiary of Lancaster Colony Corporation (NASDAQ: LANC), specializes in the manufacturing and marketing of premium food products tailored for both retail and foodservice sectors. Our renowned retail brands encompass Marzetti, New York Bakery™, and Sister Schubert's, alongside exclusive agreements for Olive Garden dressings and Buffalo Wild Wings sauces.

Position Overview
The Marketing Analyst plays a crucial role in delivering analytical insights that foster innovative strategies aimed at enhancing our product offerings and retail presence. This position is pivotal in pinpointing market opportunities, scrutinizing trends, and aiding in the creation of new products and methodologies.

Key Responsibilities
  • Data and Trend Analysis: Conduct thorough analyses utilizing both primary and secondary data sources to uncover sales performance metrics, retail trends, consumer preferences, and areas ripe for innovation.
  • Evaluate competitive products and industry shifts to formulate strategic recommendations.
  • Collaborate with the Market Research team to execute consumer studies, including surveys, focus groups, and sensory evaluations.
  • Interpret consumer feedback to steer product development and enhancements.
  • Remain informed about technological advancements and their implications within the food sector.

  • Analytical Reporting: Gather, analyze, and interpret data related to market dynamics, consumer behavior, and product efficacy.
  • Generate comprehensive reports and presentations to relay insights and recommendations to senior management and stakeholders.
  • Employ data visualization tools to transform complex data into clear, actionable insights.

  • Innovation Pipeline Development: Assist in the formulation and oversight of the innovation pipeline, from concept generation to market launch.
  • Work with cross-functional teams to brainstorm and assess new product ideas and process enhancements.
  • Conduct feasibility studies and risk evaluations for proposed innovations.

  • Project Management: Aid in the management of innovation projects, ensuring timely execution aligned with business objectives.
  • Monitor project milestones, budgets, and deliverables.
  • Coordinate with internal teams and external partners to ensure successful project outcomes.

  • Collaboration and Communication: Collaborate closely with finance, marketing, R&D, and supply chain teams to ensure the smooth integration of new products and processes.
  • Effectively communicate with stakeholders at all levels, providing clear and actionable insights.
  • Support the innovation team with ad-hoc analyses and special projects as required.

Qualifications
  • BA/BS Degree in Marketing, Business, or a related field is required.
  • 1-3 years of experience in a marketing analyst, innovation, or similar role, preferably within the food or consumer packaged goods industry.
  • Experience with business performance analysis and reporting, particularly IRI Retail Data, is preferred.
  • Proficient in Microsoft Excel and PowerPoint.
  • Strong analytical and problem-solving abilities.
  • Excellent written and verbal communication skills, with the capacity to develop recommendations and narrate insights using data.
  • Meticulous attention to detail.
  • Robust project management skills, capable of handling multiple projects concurrently.
  • Able to work independently and collaboratively in a dynamic environment.

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