Inside Sales and Marketing Specialist

3 weeks ago

Washington, Washington, D.C., United States Laser Thermal Full time
Job Summary

Laser Thermal is seeking a highly motivated and results-driven Inside Sales and Marketing Specialist to join our team. As a key member of our sales and marketing team, you will be responsible for driving sales growth and enhancing our market presence in the thermal metrology test instruments and services business.

Key Responsibilities:
  • Sales Development:
    • Identify and qualify new sales leads through various channels, including cold calling, email campaigns, and social media.
    • Build and maintain strong relationships with potential and existing customers, understanding their needs and providing tailored solutions.
    • Manage inquiries, screen incoming leads, process orders, ensure on-time delivery, and provide support via all communication channels.
  • Marketing Support:
    • Collaborate with the marketing team to develop and execute campaigns that promote our products and services.
    • Create compelling marketing materials, including brochures, presentations, and digital content to support sales efforts.
    • Coordinate marketing activities and events.
  • Customer Engagement:
    • Respond to customer inquiries and provide sales and technical information on products, pricing, and availability.
    • Schedule customer meetings, support product demonstrations and presentations to showcase our instruments' capabilities.
    • Support testing services, incoming inquiries, quoting, sample management, and communicating customer deliveries and results.
  • Market Analysis:
    • Monitor market trends, competitor activities, and customer feedback to inform sales and marketing strategies.
    • Assist in developing pricing strategies and sales forecasts.
  • Collaboration:
    • Work closely with cross-functional teams, including engineering, product management, and operations, to ensure a cohesive approach to customer satisfaction.
    • Participate in occasional trade shows and industry events to promote our brand and products.
Requirements:
  • Bachelor's degree in business, marketing, or related field.
  • Previous experience in customer service, inside sales, and marketing.
  • Strong communication and interpersonal skills.
  • Proficiency in Microsoft Office Suite, graphics design, website management, and CRM system experience.
  • Ability to work in a fast-paced environment and prioritize tasks effectively.
  • Knowledge of the test and measurement instrumentation market is a plus.
What We Offer:
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • The chance to work with a cutting-edge technology company.

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