Business Growth Director

4 days ago


Frisco, Texas, United States Lexipol LLC Full time
Job Opportunity: Business Growth Director

We are seeking a seasoned marketing professional to lead our demand generation efforts and drive sustainable business growth as a Business Growth Director at Lexipol LLC.

About Us

Lexipol empowers first responders and public servants to best meet the needs of their residents safely and responsibly. We are committed to improving the quality of life for all community members through policy, training, and wellness support solutions.

Salary and Benefits

The compensation package includes a competitive base salary of $135,000 per annum, plus an annual bonus. Additionally, we offer a comprehensive benefits package, including 401(k) with company match and a flexible paid time off plan.

Job Description

As a Business Growth Director, you will be responsible for leading a team of campaign managers and channel specialists to drive significant growth across the entire customer journey from acquisition to expansion. You will devise and execute highly targeted, cross-channel strategies to generate sustainable, predictable pipeline growth, focusing on data-driven decision-making, experimentation, optimization, and return on investment.

Required Skills and Qualifications
  • Minimum 10 years' experience in B2B marketing
  • Minimum 5 years' experience managing a team
  • Setting and hitting funnel conversion KPIs and pipeline growth targets
  • Developing performance dashboards and attribution models
  • Optimizing paid channels including LinkedIn and Facebook ads, content syndication, SEM, programmatic, native, and display ads
  • Demonstrated success in leading a team through change and transformation
  • Establishing Account Based Marketing and Database Marketing strategies
  • Partnering with Sales and Client Success to achieve common goals
  • Competence in tools of the trade (Salesforce, MAP, data analytics)
  • Passion for data-driven decision-making
  • Distilling complex topics into thoughtful analyses and actionable recommendations
  • BA/BS degree in Marketing, Communications, or Business
Preferred Experience
  • Working in a private equity-backed organization
  • Marketing Cloud Account Engagement (Pardot)
  • PowerBI
  • Experience integrating acquisitions
  • Using generative AI in campaign development and optimization


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