Senior Brand Marketing Manager

1 week ago

Glendale, Arizona, United States Dine Brands Full time
Job Title: Senior Manager, Brand Marketing

A key member of the IHOP restaurant brand marketing team, the Senior Manager, Brand Marketing Manager is responsible for large revenue, complex product and menu-related projects.

Key Responsibilities:
  • Leads assigned projects/categories, including large revenue, complex projects, platforms, media supported tests, 3rd party partnerships, advertised campaigns, and priority categories of high sales PMIX
  • Plans, develops, tests, and implements new products/initiatives
  • Serves as primary point of contact and content expert
  • Sets project objectives, strategy, positioning, and/or menu role
  • Develops and gains alignment on success criteria
  • Proactively seeks out information from others outside of immediate team to improve projects
  • Develops new product concepts, initial product names and positioning
  • Manages brainstorming of new menu items and platforms
  • Determines feasibility including strategic/operational fit, uniqueness, market size, ease of communication, motivation, and price value
  • Sets and drives to deliver clear, realistic project priorities, expectations, milestones, and timelines in partnership with PMI; communicates these to all stakeholders
  • Leads cross-functional team to implement - managing time and resources efficiently; delegating to cross-functional team as needed
  • Reviews materials to maintain accuracy/consistency
  • Analyzes performance and makes quality decisions and fact-based recommendations based on approved success criteria - balancing timeliness with data collection and stakeholder input, exercising reasonable consideration of both risk and reward when exploring opportunities
  • Updates project performance to leadership, cross-functional team, and franchisees
Additional Responsibilities:
  • Responsible for system-wide rollouts
  • Develops creative briefs with a clear key message and effectively presents to agencies
  • Partners with creative marketing and agencies on creative materials to ensure key messages are pulled through
  • Manages inventory planning in partnership with supply chain team
  • Manages product improvements and cost-savings opportunities
  • Leads team and provides coaching and guidance to marketing managers
  • Performs other responsibilities, as needed
Leadership:
  • Develops strong cross-functional relationships and is respected as a leader and subject matter expert internally and externally
  • Able to effectively influence to achieve mutual business success
  • Takes initiative to stay one step ahead of decisions and communication
  • Able to answer questions or seek out information in a timely manner
  • Understands the importance of being nimble and can quickly pivot self and team, if a project is directed differently by leadership
  • Supports positive partnerships the franchise community and with key vendors
Business Maturity:
  • Looks for opportunities for innovation and demonstrates the confidence to recommend ideas, considering risks, benefits, and potential outcomes
  • Demonstrates accountability by identifying, addressing, and elevating issues quickly and effectively
  • Monitors business performance and clearly conveys an understanding of the strengths and weaknesses of the business and/or function and how this might impact their objectives
Executive Presence:
  • Able to present projects with clarity and enthusiasm to the cross-functional team, leadership & franchisees
Learning Acumen:
  • Consistently looks for opportunities to improve
  • Leverages lessons learned; reflects, learns, adjusts, and improves
Requirements:
  • College degree required; MBA preferred
  • 5+ years brand, category or product management experience in a national chain restaurant, agency, or consumer products goods (CPG) environment required
  • Exceptional planning and project management skills required; ability to manage multiple projects of complex scope
  • Franchise experience preferred
  • Experience leading a team of direct reports
  • Demonstrable knowledge of tactical planning and analytical evaluation
  • Ability to prioritize, problem-solve and respond quickly to changes in direction
  • Excellent customer service, ability to establish strong working relationships with internal/external partners and lead cross-functional team
  • Strong organization and attention to detail
  • Strategic thinker with strong negotiation, presentation, and written/verbal communication skills
  • Proficient in Microsoft Office

  • Senior Brand Marketing Manager

    2 weeks ago

    Glendale, Arizona, United States Dine Brands Full time

    Senior Manager, Brand MarketingA key member of the Dine Brands brand marketing team, the Senior Manager, Brand Marketing is responsible for driving large revenue, complex product and menu-related projects.Key Responsibilities:Leads assigned projects/categories, including large revenue, complex projects, platforms, media supported tests, 3rd party...

  • Senior Brand Marketing Manager

    2 weeks ago

    Glendale, Arizona, United States DineEquity Full time

    Senior Manager, Brand MarketingA key member of the IHOP restaurant brand marketing team, the Senior Manager, Brand Marketing Manager is responsible for large revenue, complex product and menu-related projects.Key Responsibilities:Leads assigned projects/categories, including large revenue, complex projects, platforms, media supported tests, 3rd party...

  • Marketing Manager

    3 weeks ago

    Glendale, Arizona, United States Dine Brands Full time

    Marketing Manager - Brand ChampionThe Flip'd Marketing Manager is a key role in IHOP's growth strategy. This position will oversee brand, menu, promotional, and local marketing, digital, communications, and CRM/loyalty initiatives. The manager will also serve as the brand champion, cascading information and garnering franchisee support for national...

  • Senior Marketing Director

    3 weeks ago

    Glendale, Arizona, United States Dignity Health Full time

    Job SummaryWe are seeking a highly skilled and experienced Marketing and Communications professional to lead our California Region's marketing and communications strategy. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing and communications plans to drive growth, enhance our public image, and...

  • Senior Marketing Director

    3 weeks ago

    Glendale, Arizona, United States Unavailable Full time

    Job Title: Region VP Marketing and CommunicationsCommonSpirit Health is a nonprofit, Catholic health system dedicated to advancing health for all people. As a key member of our leadership team, you will play a critical role in driving growth, enhancing our public image, and fostering meaningful connections with our customers.Key Responsibilities:Develop and...

  • Marketing Assistant

    3 weeks ago

    Glendale, Arizona, United States R&M Marketing Full time

    About the RoleWe are seeking a highly motivated and competitive individual to fill the position of Sports-Minded Marketing Assistant. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns to drive sales growth and brand awareness.Key ResponsibilitiesInteract with clients' customers to...

  • Senior Marketing Manager

    4 weeks ago

    Glendale, Arizona, United States Phoenix Suns Full time

    About the RoleWe are seeking a highly skilled Senior Activation Manager to join our team at the Phoenix Suns. As a key member of our marketing department, you will be responsible for overseeing the implementation of marketing partnership agreements and ensuring compliance with contractual obligations.Key ResponsibilitiesManage and maintain communication with...

  • Marketing Assistant

    3 weeks ago

    Glendale, Arizona, United States Innovative Promotions Inc Full time

    Marketing Assistant - Brand DevelopmentWe are seeking a highly motivated Marketing Assistant to join our team at Innovative Promotions Inc. As a key member of our sales and promotional marketing department, you will play a critical role in helping us exceed company and client goals.The successful candidate will assist the Marketing Manager in developing...

  • Market Development Coordinator

    21 hours ago

    Glendale, Arizona, United States Vantage West Credit union Full time

    Job SummaryThe Market Development Coordinator-Digital Brands is a key role at Vantage West Credit Union, responsible for planning, coordinating, and executing a diverse range of events, including workshops, seminars, volunteer activities, sponsorships, and community participation initiatives specific to the promotion and growth of our digital brand(s). This...

  • Senior Living Sales Manager

    2 weeks ago

    Glendale, Arizona, United States Lakewood Reserve Senior Living Full time

    Sales and Marketing Leader Opportunity We are seeking an experienced Senior Living Sales and Marketing Leader to join our team at Lakewood Reserve Senior Living. As a key member of our sales and marketing team, you will be responsible for driving sales growth and promoting our senior living community to prospective residents and their families. About the...

  • Regional Marketing and Communications Director

    2 weeks ago

    Glendale, Arizona, United States Dignity Health Full time

    Job SummaryWe are seeking a seasoned Marketing and Communications Executive to lead our California Region's marketing and communications strategy. As a key member of our leadership team, you will be responsible for driving growth, enhancing our public image, and fostering meaningful connections with our customers.Key ResponsibilitiesDevelop and execute...

  • Regional Vice President of Marketing and Communications

    2 weeks ago

    Glendale, Arizona, United States Unavailable Full time

    Job Title: Regional Vice President of Marketing and CommunicationsWe are seeking a highly skilled and experienced Regional Vice President of Marketing and Communications to lead our California Region's marketing and communications strategy.Key Responsibilities:Develop and execute comprehensive marketing and communications strategies to align with...

  • Regional Vice President of Marketing and Communications

    2 weeks ago

    Glendale, Arizona, United States Unavailable Full time

    Job Title: Regional Vice President of Marketing and CommunicationsWe are seeking a seasoned marketing and communications executive to lead our California Region's marketing and communications strategy.Key Responsibilities:Develop and execute comprehensive marketing and communications strategies to align with organizational goals and identify market...

  • Marketing Coordinator

    1 week ago

    Glendale, Arizona, United States KTR Full time

    Job Title: Local Marketing CoordinatorWe are seeking a highly motivated and creative Local Marketing Coordinator to join our team at KTR Glendale. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to promote our indoor action sports playground.Key Responsibilities:Email Marketing:Design and...

  • Marketing Coordinator

    1 week ago

    Glendale, Arizona, United States KTR Full time

    Job Title: Local Marketing CoordinatorWe are seeking a highly motivated and creative Local Marketing Coordinator to join our team at KTR Glendale. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to promote our indoor action sports playground.Key Responsibilities:Email Marketing:Design and...

  • Regional Marketing Director

    3 weeks ago

    Glendale, Arizona, United States Dine Brands Full time

    Job Title: Regional Marketing ManagerThe Regional Marketing Manager will play a critical role in driving brand awareness and sales growth for IHOP's new fast-casual brand, Flip'd. This hands-on manager will oversee brand, menu, promotional, and local marketing, digital marketing, communications, and CRM/loyalty initiatives.Key Responsibilities:Develop and...

  • Marketing Director

    3 weeks ago

    Glendale, Arizona, United States Air Education and Training Command Full time

    About the PositionThis role is a key member of the Air Education and Training Command team, responsible for leading the marketing efforts to promote the organization's mission and goals.Key ResponsibilitiesDevelop and implement marketing strategies to increase brand awareness and drive business results.Lead a team of marketing professionals to execute...

  • Marketing Strategist

    3 weeks ago

    Glendale, Arizona, United States Bumble Bee Plumbing, Inc. Full time

    About the RoleWe are seeking a highly skilled and motivated Marketing Advertising Tracking professional to join our team at BumbleBee Plumbing, Inc. As a key member of our marketing team, you will be responsible for building brand awareness and generating customer calls.Key ResponsibilitiesDevelop and implement effective marketing strategies to drive...

  • Senior Marketing AI Specialist

    3 weeks ago

    Glendale, Arizona, United States ServiceTitan Full time

    About the RoleWe're seeking a highly skilled Senior Marketing AI Specialist to join our team at ServiceTitan. As a key member of our Marketing organization, you will be responsible for building and implementing AI solutions that drive business growth and customer engagement.Key ResponsibilitiesDevelop and execute a strategic roadmap for AI integration within...

  • Senior Marketing AI Specialist

    2 weeks ago

    Glendale, Arizona, United States ServiceTitan Full time

    Unlock the Power of AI in MarketingServiceTitan is seeking a highly skilled Senior Marketing AI Specialist to join our team. As a key member of our marketing organization, you will be responsible for building and implementing AI-powered solutions to drive marketing efficiency and effectiveness.Key Responsibilities:Develop a strategic roadmap for AI...