Regional Vice President of Marketing and Communications

2 weeks ago


Glendale, Arizona, United States Unavailable Full time
Job Title: Regional Vice President of Marketing and Communications

We are seeking a highly skilled and experienced Regional Vice President of Marketing and Communications to lead our California Region's marketing and communications strategy.

Key Responsibilities:
  • Develop and execute comprehensive marketing and communications strategies to align with organizational goals and identify market trends.
  • Drive service line growth by developing and implementing marketing strategies to increase patient volume for specific healthcare services.
  • Lead digital marketing strategy by managing websites, social media, email marketing, and other digital channels to attract and engage patients.
  • Manage internal and external communications by developing and implementing strategies to effectively communicate with employees, patients, media, and the community.
  • Protect and enhance the organization's reputation by monitoring online reviews, addressing negative sentiment, and managing crisis communications.
  • Improve consumer experience by developing strategies to enhance patient satisfaction across all touch-points.
  • Foster patient engagement by implementing strategies to increase patient loyalty and satisfaction using data analytics and insights.
  • Ensure brand consistency by maintaining brand identity and positioning across all marketing and communications channels.
  • Lead and manage a high-performing team by building, developing, and mentoring a team of marketing and communications professionals.
  • Measure and analyze results by conducting market research, tracking key performance indicators, and using data to optimize campaigns and improve ROI.
Qualifications:
  • Masters degree in Marketing, Communications, Business, or related field.
  • Minimum of 15 years of experience in senior marketing and/or communications roles, preferably within the healthcare industry.
  • Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.


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